Course summary

This course is designed to give you the knowledge, skills and confidence to succeed in the fast-changing world of digital marketing and business. You’ll graduate ready to make an impact—combining creativity, strategy and ethical practice with strong technical expertise. Develop a critical understanding of business and management concepts, with specialist expertise in digital marketing theories, tools and practices—applying your knowledge across diverse organisational contexts. Design, implement and evaluate digital marketing campaigns, using creative content, social media platforms and emerging technologies, underpinned by strong analytical and data-driven decision-making skills. Gain hands-on experience with professional tools such as Hootsuite, Google Analytics and social listening technologies, and achieve industry-recognised certifications that boost your employability. Understand the legal, ethical and regulatory environment governing marketing practice, including GDPR compliance and sustainable digital strategies, while considering the wider social and environmental impact of business decisions. Create inclusive marketing strategies that promote equality, diversity and accessibility in digital communication and customer engagement. Cultivate an entrepreneurial mindset, applying digital technologies and creative problem-solving to drive organisational growth and social impact. Engage effectively with stakeholders, developing strong interpersonal, project management and communication skills that prepare you for leadership roles. Apply critical thinking and research skills to real-world challenges through consultancy-style projects and live briefs from employers. Build your professional identity and resilience, supported by membership of the IDM and active engagement with sector networks for lifelong learning. Graduate ready to make a meaningful contribution to business and society through responsible, sustainable marketing practices aligned with global challenges such as climate action and responsible consumption. Digital marketing is one of the fastest-growing areas in business—and organisations need professionals who can combine creativity with data-driven decision-making. This course gives you the knowledge, practical experience and confidence to thrive in this dynamic field. Here’s why this course stands out: Specialist expertise in digital marketing theory, tools and practices, applied across diverse business contexts. Hands-on experience with industry-standard platforms like Google Analytics, Hootsuite and social listening tools, plus the chance to earn recognised certifications that boost your employability. Real-world projects and live briefs from employers, helping you apply your skills to contemporary challenges. Inclusive and ethical marketing strategies, promoting equality, diversity and accessibility in digital communication. Future-focused learning, exploring emerging technologies and sustainable practices aligned with global challenges. Professional development through IDM membership and networking opportunities, preparing you for leadership roles and lifelong learning. Graduate ready to design impactful campaigns, interpret consumer insights and make a meaningful contribution to business and society.