Course summary

Power up your career with our new BSc Marketing Data Analytics course, designed to meet the growing demand for graduates who can use leading-edge industry standard analytics tools such as R, Python, Excel and Tableau. You’ll learn how to combine art with science as you transform market and customer data into business insights, using your findings to make both strategic and tactical marketing recommendations to drive business success. You’ll make use of our new Business Analytics Suite and be taught by experts in data analysis to make decisions in marketing such as target customer profile selection, which product features to develop or how much to invest at most in a marketing campaign whilst still achieving profitability. This course is aimed at anyone who wants to apply for a graduate position involving the use of data analysis to inform business and marketing decisions. Typical job roles would be Marketing Analyst, Marketing Strategist, Customer Insight Specialist or Business Analyst. The course may also appeal to those working in marketing/business who strive to improve their decision making by using a data-driven approach to advance their career. The course is likely to appeal to those who have strong numerical/analytical skills or who are keen on developing these skills to boost a firm's profitability. On graduation you can expect to be highly in demand and to be able to command an above average graduate salary.