Course summary

Love all things fashion? Intrigued by the world of fashion marketing? If so, our Fashion Marketing BA(Hons) is for you. The course covers the creation, communication, and consumption of fashion. It focuses on all aspects of marketing, digital promotion, branding, buying and creative direction and you’ll benefit from being taught by fashion industry experts. You’ll work on live briefs, and you can work alongside student designers, photographers, film makers, and musicians to broaden your horizons and your interests. The course is designed to prepare you for a post-University role in fashion marketing, equipping you with the skills and knowledge needed to thrive. Why Study Fashion Marketing BA(Hons) at University of Huddersfield? On the course, you’ll develop your understanding of how the fashion industry works to promote and market fashion, focusing on social media, digital advertising, event planning, styling, branding, and trend forecasting. You’ll use our resources and our inter-disciplinary environment to personalise your learning and develop skills to help you become a confident player within fashion. Sharing modules with students on other fashion and textile courses, you’ll develop a broad understanding of the industry and the opportunities within it, before focusing on your specialism of fashion marketing. You’ll also work on an exciting range of industry-focused projects to help build your brand awareness and marketing skills; past students have delivered exciting live projects for brands such as Coach, Patrick, Something Wicked. and Primark. The dynamic environment of marketing provides diverse, challenging, and exciting opportunities in roles such as marketing, branding, advertising, PR, and event planning. You may also opt to go into fashion and textile buying management, business marketing, business management and more. You could choose instead to further your studies in, for example, business studies, design management, retailing, buying and fashion promotion. Professional Bodies At Huddersfield, you’ll study the Global Professional Award alongside your degree† so that you can gain valuable qualities and experiences that could help you to get the career you want, no matter what your field of study is. †full-time, undergraduate first degrees with a minimum duration of three years. This does not include postgraduate, foundation, top-up, accelerated or apprenticeship degrees. Why Huddersfield? Huddersfield’s vibrant and friendly campus is a great place from which to study, while the town itself offers lots to see and do, with good transport links in and around the area.