Fashion Marketing at University of Huddersfield - UCAS

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Course summary

Love all things fashion? Intrigued by the world of fashion marketing? If so, our Fashion Marketing BA(Hons) is for you. The course covers the creation, communication, and consumption of fashion. It focuses on all aspects of marketing, digital promotion, branding, buying and creative direction and you’ll benefit from being taught by fashion industry experts. You’ll work on live briefs, and you can work alongside student designers, photographers, film makers, and musicians to broaden your horizons and your interests. The course is designed to prepare you for a post-University role in fashion marketing, equipping you with the skills and knowledge needed to thrive. Why Study Fashion Marketing BA(Hons) at University of Huddersfield? On the course, you’ll develop your understanding of how the fashion industry works to promote and market fashion, focusing on social media, digital advertising, event planning, styling, branding, and trend forecasting. You’ll use our resources and our inter-disciplinary environment to personalise your learning and develop skills to help you become a confident player within fashion. Sharing modules with students on other fashion and textile courses, you’ll develop a broad understanding of the industry and the opportunities within it, before focusing on your specialism of fashion marketing. You’ll also work on an exciting range of industry-focused projects to help build your brand awareness and marketing skills; past students have delivered exciting live projects for brands such as Coach, Patrick, Something Wicked. and Primark. The dynamic environment of marketing provides diverse, challenging, and exciting opportunities in roles such as marketing, branding, advertising, PR, and event planning. You may also opt to go into fashion and textile buying management, business marketing, business management and more. You could choose instead to further your studies in, for example, business studies, design management, retailing, buying and fashion promotion. Professional Bodies At Huddersfield, you’ll study the Global Professional Award alongside your degree† so that you can gain valuable qualities and experiences that could help you to get the career you want, no matter what your field of study is. †full-time, undergraduate first degrees with a minimum duration of three years. This does not include postgraduate, foundation, top-up, accelerated or apprenticeship degrees. Why Huddersfield? Huddersfield’s vibrant and friendly campus is a great place from which to study, while the town itself offers lots to see and do, with good transport links in and around the area.


Year 1 modules include: • Materials, Processes and Practices • Content Creation • Fashion Marketing Practice • Fashion Marketing Fundamentals. Option modules: • Sustainable Principles. To see the full range of modules and descriptions, please visit our website. A link to this course can be found at the bottom of the page in the ‘Course contact details’ section.

Assessment method

Study time is spent with your tutors (either face to face or online) in lectures, seminars, workshops etc, with study and assessments based on your choice of modules. Your module specification/course handbook provides full details of assessment criteria.

How to apply

Application codes

Please select a course option – you will then see the application code you need to use to apply for the course.

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Pass in Diploma Foundation Studies in Art and Design combined with A Level or BTEC qualifications, to total an equivalent of 120-104 UCAS tariff points. Applicants will be invited to attend an Applicant Visit Day, at which you will have the opportunity to present and be given feedback on your portfolio. Other suitable experience or qualifications will be considered. For further information please see the University's minimum entry requirements.

Please click the following link to find out more about qualification requirements for this course

English language requirements

If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum for IELTS is 6.0 overall with no element lower than 5.5, or equivalent.

Read more about the University’s entry requirements for students outside of the UK on our 'Where are you from?' information pages.

Student Outcomes

Operated by the Office for Students
Employment after 15 months (Most common jobs)
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
Republic of Ireland £9250 Year 1
EU £16500 Year 1
International £16500 Year 1

Additional fee information

Tuition fees will cover the cost of your study at the University as well as charges for registration, tuition, supervision and examinations. For more information about funding, fees and finance for UK students, including what your tuition fee covers, please see Fees and finance - If you are an EU or international student coming to study at the University of Huddersfield, please visit the International Fees and Finance pages for full details of tuition fees and support available - Please email the Student Finance Office ([email protected]) or call 01484 472210 for more information about fees and finance.

Sponsorship information

Please see our website for more information -

Fashion Marketing at University of Huddersfield - UCAS