Course summary
It is increasingly important that marketing professionals have a strong understanding of the various digital channels available and how to optimise the use of these channels in order to attract customers to their companies and drive sales. This short postgraduate course is designed to introduce you to a range of key marketing strategies and concepts, and the practical skills needed to implement these techniques. You will study topics such as: the external context in which international businesses operate and the opportunities and challenges posed the internal processes that occur within a consumer’s mind and how to choose corresponding marketing strategies the key elements that marketers must integrate to establish and sustain service excellence and provide customer value Alongside developing specialist knowledge, you will also improve your skills in problem solving, communication and research. At the end of your course, there will be the opportunity to progress onto a PG Dip or the full Masters.
Modules
The PG Cert Global Digital Marketing is made up of the following modules and, upon completion, is equal to a total of 60 credits at Level 7. Level 7 modules: International Business Environment (10 credits) Marketing in a Global Economy (10 credits) Services Marketing (10 credits) Consumer Behaviour in the Digital Age (20 credits) Strategic Online Marketing Management (10 credits)
Assessment method
Teaching methods Studying online gives you the freedom to study when and where it suits you – at home, during your lunch hour or anywhere else you have internet access. Our courses are delivered through a virtual learning environment (VLE) instead of a traditional campus. This means you will have access to your study materials 24/7, including: multimedia lecturecasts made up of written content, short videos, animation, audio recordings, infographics, short tests and mini-assignments discussion forums for you to chat about the course content with fellow students live Q&A sessions with your tutors a comprehensive eLibrary of textbooks and academic journals support from academic staff and your dedicated Student Support team To ensure you receive the support you need from your tutor, we cap our class sizes at 20 students. Assessment methods Rather than fretting about exams, you will be assessed exclusively through assignments. This can be by engaging in discussion forums throughout your modules, completing reflective journal entries, or by submitting longer written pieces. We are committed to providing frequent and transparent feedback through the following ways: Our assessment criteria are designed to be simple and transparent. You will always be aware of your current provisional grade, right from the start of the programme. You will be able to view your marks clearly in your gradebook whenever you log onto the learning platform. There is a 7-day turnaround for marking and feedback of assessed work. You will have regular contact with your Student Support team, with whom you can discuss any concerns as soon as they arise. Study duration Our PG Cert Global Digital Marketing has an indicative study duration of 8 months which is a guide to how long your course will take to complete. The actual duration may be longer or shorter depending on your speed of study, study options chosen and module availability. It’s possible to complete your studies faster than the indicative course duration by doubling up on modules at certain times; however, minimum study durations do apply. Our academic year is organised into modules, typically with a one- or two-week break between modules and a structured three-week break for the Christmas period. Students will receive a course timetable during the application process. All of our courses have regular start dates throughout the year. On successful completion of your course, you will be invited to attend a graduation ceremony at the University of Essex, Colchester Campus.
Entry requirements
We know that many people from non-traditional backgrounds would succeed on our courses! That’s why we offer two different entry routes, taking into account your prior work experience and relevant qualifications. You will also need to meet our English language requirements. Additionally, you will need to pass your first assignment set within your two-week induction period of the course in order to continue with your studies. Academic entry route In order to satisfy the academic entry route requirements for our PG Cert Global Digital Marketing, as a minimum you must have an undergraduate degree from an approved institution, equivalent to a UK Honours degree, or a relevant Level 6 professional qualification. Work experience entry route In order to satisfy the work experience entry route requirements for our PG Cert Global Digital Marketing, as a minimum you must have at least five years’ relevant work experience in marketing. English language requirements As our courses are delivered in English, a high proficiency with English is required. If English is not your first language, your English ability should be equivalent to an IELTS (Academic) score of 6.5. Don’t worry if you don’t hold an IELTS or equivalent qualification – we offer a free online English test to assess your proficiency.
Fees and funding
Tuition fees
| England | £3945 | Year 1 |
| Northern Ireland | £3945 | Year 1 |
| Scotland | £3945 | Year 1 |
| Wales | £3945 | Year 1 |
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Provider information
University of Essex Online
West One
114 Wellington Street
Leeds
LS1 1BA