Course summary
This degree is designed for graduates wishing to start, or further develop, careers in marketing. It explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations and market research. An important objective is to provide relevant analytical training in the latest strategic, managerial and industrial developments in Marketing both the public and private sectors. We look at marketing at local, national and global levels developing skills in strategic analysis, problem-solving and decision making. The programme will prepare students for a career in marketing and will involve a 60 credit International Marketing Project. The Bangor Business School has a Chartered Institute of Marketing student chapter which enables our students to become involved in real life issues and enjoy hands-on experience of Marketing. Graduates of this degree will be eligible for exemptions from some modules of the Chartered Institute of Marketing’s professional qualifications. For further information, please visit the CIM website. The programme is accredited by the CIMA (the Chartered Institute of Management Accountants) which means students could be entitled to claim exemptions for some of their professional examinations, please see CIMA website.
Entry requirements
Entry to the MBA/Diploma in International Marketing programme requires a 2(ii) undergraduate degree in a relevant subject, e.g. Business, Management, Finance from a university, or a similar qualification from any other institution. Alternatively, possession of a suitable professional qualification and relevant practical experience may also be accepted. In general, however, applicants are judged on their individual merits and age, work experience and other factors are also considered. For MBA degrees, whilst work experience is desirable, it is not essential. If your native language is not English, you must provide satisfactory evidence that you have an adequate knowledge and understanding of written and spoken English. IELTS: 6.0 (with no element below 5.5, Pearson PTE: a score of 56 (with no element lower than 51), Cambridge English Test – Advanced: 169 (with no element lower than 162). It may be necessary for applicants falling short of this minimum standard to attend an intensive English Language course before registering for the academic programme. Such a course is available at Bangor.
English language requirements
For the most up-to-date information on acceptable English Language proficiency qualifications, please visit our webpage below.
https://www.bangor.ac.uk/international/future/englishlanguage
Fees and funding
Tuition fees
No fee information has been provided for this course
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
For the most up-to-date fees information: Home/EU students: https://www.bangor.ac.uk/studentfinance/postgrad/index.php.en or International students: www.bangor.ac.uk/international/future/Finance_and_scholarship.php
Sponsorship information
The University offers a wide range of scholarships, studentships and bursaries.
Provider information
Bangor University
Bangor (Wales)
LL57 2DG