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Sports Business Management at Keele University - UCAS

Course options

2024 - 20252025 - 2026
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There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Keele University has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.

Course summary

The sports industry - a fast-paced, global sector with exciting career possibilities. If you love sport and aspire to work in this dynamic field, our Sports Business Management BA will develop your understanding of the inner workings of the industry and help you to build a comprehensive set of business skills so you can achieve your goals. Why choose this course?

  • Expand your sports industry knowledge and develop essential business skills to transform your passion for sports into a thriving career
  • Gain a competitive edge with our Professional and Academic Development Programme
  • Option to spend a year working in industry, or undertake an entrepreneurship year
  • Opportunities to study abroad
  • Study alongside innovative companies based in Keele Business School
Develop a thorough understanding of the complexities of the sports industry with our Sports Business Management BA. Build a portfolio of essential and transferable business skills for a variety of sports careers such as sports management, sports marketing or event coordination. You will explore core topics such as managing sports organisations, examining governance and regulatory frameworks, and understanding the ethics around sportswashing, greenwashing and sponsorship. Growth areas such as esports, environmental sustainability and women’s sports are studied and you will gain an insight into the intricacies of areas such as sports marketing, sponsorship, consumer behaviour, media relations and researching future trends. You'll develop a broad understanding of the leisure sector, discovering the importance of sport and leisure in society, politics and the economy and examine aspects such as hospitality, tourism and events. BA (Hons) Sports Business Management is part of our dynamic suite of Business Management degrees, offering you a comprehensive understanding of key business and management principles. All our Business Management programmes share a common first year, where you'll build a strong foundation in core areas such as Marketing, Finance, and Human Resources, while also exploring the wider global business context - covering topics like international economics, politics, and society. You’ll also develop essential skills in data analysis and digital decision-making tools, crucial for today’s tech-driven business world. Practical, career-focused teaching and learning ensures that you can apply the theory you’re learning to real-world scenarios that will build your expertise and confidence. We will also get you thinking about sustainability and business ethics so when you begin work or start your own business you can be a force for good in the world. Our built-in Professional and Academic Development Programme spans your entire degree. Designed to fully prepare you for securing a great job or starting a business, you will develop your professional skills, creativity, confidence, critical thinking and problem-solving abilities. Our aim? To ensure you graduate with clear goals and impressive experiences to show future employers or investors. You’ll benefit from Keele Business School’s strong industry connections, placement or entrepreneurship opportunities, hands-on practical experiences, and invaluable real-world insights such as through our Global Challenge Pathways.

How to apply

29Jan

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Please select a course option – you will then see the application code you need to use to apply for the course.

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Please click the following link to find out more about qualification requirements for this course

https://www.keele.ac.uk/study/undergraduate/undergraduatecourses/sportsbusinessmanagement/#entry-reqs

Student Outcomes

Operated by the Office for Students

There is no data available for this course. For further information visit the Discover Uni website.

Fees and funding

Tuition fees

No fee information has been provided for this course

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

Please note, our fees for 2025 entry will be available soon. Although we review our fees annually and these may change, our 2024 entry fees are detailed on our course pages, and a summary is available on our website: keele.ac.uk/study/undergraduate/tuitionfeesandfunding/undergraduatetuitionfees/
Sports Business Management at Keele University - UCAS