Sports Business Management at Keele University - UCAS

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Course summary

The sports industry - a fast-paced, global sector with exciting career possibilities. If you love sport and aspire to work in this dynamic field, our Sport Business Management BSc will develop your understanding of the inner workings of the industry, helping you to build a sound set of business skills so you can achieve your goals. Why choose this course?

  • Gain a 360 degree view of the sports industry and its complexities
  • Study abroad opportunities
  • Work placement year option
  • Establish essential business skills and knowledge to boost your employability
Our Sport Business Management programme provides you with an insight into the ever-changing sports sector and the option to learn about business. There is a strong emphasis on employability with opportunities embedded in the programme such as work placements and visits to stadiums, agencies, and offices so you can fully develop your understanding of the sports industry. Programme modules focus on different aspects of business and sport including expanding areas of the industry such as Esports, environmental sustainability in sport, and women's sports. Year one will begin to develop your knowledge of management in organisations and what work means for employees as well as introducing you to current debates and challenges. You will become familiar with concepts of marketing and its importance for business, focusing on consumer marketing, business-to-business, social marketing, and sustainability. Marketing in a sports management context is explored including analysing marketing for different sports organisations plus how marketing theory can be applied to the sports industry. You will study how fans engage with their favourite club or league and the complex relationship between them, and start to develop a solid grounding in the logistics involved in planning successful sporting events, ranging from charity and football tournaments to large-scale events. In year two you will continue to learn about enhancing your own professional development and identifying how you can get ahead in the competitive job market. You will also develop your understanding of what it takes to deliver successful sporting events, building on the knowledge you learned in year one, as you enhance your professional skills in areas such as leadership and time-management. You will discover what role sport plays in the community and the benefits of sport for our mental health. You will examine the future of sport alongside sustainability, considering the environmental impact of sport and potential improvements in this area, whilst drawing on and applying Keele University’s strong sustainability background to a sports setting. Advanced modules in year three give you the opportunity to undertake an independent study project on managing diversity, developing an enterprise business plan or undertaking a consultancy project. The complex nature of the expanding esports industry is investigated through learning about esports fandom, marketing, player and team management and culture, plus there’s the potential to develop solutions for a specific issue currently facing an esports organisation. About Keele Keele University was established in 1949 by the former Vice-Chancellor of Oxford University. Founded to meet the needs of a changing world, Keele has always had a pioneering vision to be a different kind of university. We excel in both teaching and research, with some of the most satisfied students in England, and research that is changing lives for the better at a regional, national and global level. Our beautiful 600-acre campus is one of the biggest in Britain – but all the most important services and facilities are on your doorstep, with accommodation, teaching spaces, facilities including a medical centre, sports centre and pharmacy, and a range of shops, eateries and entertainment venues – including the Students’ Union – clustered around the centre.


For a list of indicative modules please visit the course page on the Keele University website

How to apply

Application codes

Please select a course option – you will then see the application code you need to use to apply for the course.

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Please click the following link to find out more about qualification requirements for this course

Student Outcomes

Operated by the Office for Students
Employment after 15 months (Most common jobs)
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information

Please note, our fees for 2024 entry will be available soon. Although we review our fees annually and these may change, our 2023 entry fees are detailed on our course pages, and a summary is available on our website:
Sports Business Management at Keele University - UCAS