Open University has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
Course summary
This degree provides an innovative introduction to the world of business and gives you specialised knowledge and skills in marketing. You’ll investigate what’s involved in marketing, how businesses develop marketing strategies, and how does marketing work with other business functions such as human resource management, accounting and finance. You’ll also learn how organisations think and work, how they’re managed, and the external world in which they operate. This includes learning about the ethical and legal responsibilities that businesses have. Key features of the course
- Develops your ability to apply and evaluate marketing theories and techniques.
- Examines the role of digital technology in developing local and international marketing strategies.
- Explores and analyses the interdisciplinary nature of business management, and the role of marketing management in organisations and society.
- Equips you for a wide range of employment opportunities across all sectors
Modules
This degree has three stages, each comprising 120 credits. You’ll start Stage 1 with an introduction to business and management and the essentials of marketing. You’ll also choose one module from a variety of related subjects. Next, in Stage 2, you’ll study how insights from consumer behaviour support creativity and innovation within organisations to pursue contemporary opportunities and meet global challenges. Finally, in Stage 3, you’ll study strategic decision making and how entrepreneurial organisations utilise branding and integrate digital marketing communications to achieve success
How to apply
To apply for this course you will be taken to the provider's website, where you can find out more information and make an application.
Points of entry
The following entry points are available for this course:
- Year 1
Entry requirements
Qualification requirements
There are no qualification requirements for this course.
Student Outcomes
Operated by the Office for Students
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
Tuition fees
No fee information has been provided for this course
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
2025/2026 academic year fees are not yet available.
Provider information
Open University
Student Recruitment Team
PO Box 197
Milton Keynes
MK7 6BJ