Open University has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
Course summary
Ready to make your mark in marketing and business? This degree provides an innovative introduction to the business world and equips you with the sought-after knowledge and skills needed for success in marketing. You’ll delve into key marketing concepts, learn how businesses create effective strategies, and discover how marketing integrates with essential functions like human resources, accounting, and finance. You’ll also gain valuable insight into how organisations think and operate, how they’re managed, and the external environment they navigate, including the ethical and legal responsibilities they face. With this degree, that's accredited by The Chartered Institute of Marketing, you'll be ready to tackle the complexities of modern business and drive success in any setting. Key features of the course
- Develops your ability to apply and evaluate marketing theories and techniques.
- Examines the role of digital technology in developing local and international marketing strategies.
- Explores and analyses the interdisciplinary nature of business management, and the role of marketing management in organisations and society.
- Equips you for a wide range of employment opportunities across all sectors
Modules
This degree has three stages, each comprising 120 credits. You’ll start Stage 1 with an introduction to business and management and the essentials of marketing. You’ll also choose one module from a variety of related subjects. Next, in Stage 2, you’ll study how insights from consumer behaviour support creativity and innovation within organisations to pursue contemporary opportunities and meet global challenges. Finally, in Stage 3, you’ll study strategic decision making and how entrepreneurial organisations utilise branding and integrate digital marketing communications to achieve success
How to apply
To apply for this course you will be taken to the provider's website, where you can find out more information and make an application.
Points of entry
The following entry points are available for this course:
- Year 1
Entry requirements
Qualification requirements
There are no qualification requirements for this course.
Student Outcomes
Operated by the Office for Students
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
Tuition fees
| England | £23352 | Whole course |
| Republic of Ireland | £21996 | Whole course |
| Scotland | £7632 | Whole course |
| Northern Ireland | £7440 | Whole course |
| Wales | £7872 | Whole course |
| EU | £24552 | Whole course |
| International | £24552 | Whole course |
| Channel Islands | £24552 | Whole course |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Fee information is valid for modules starting before 31 July 2026. Fees typically increase annually.
Provider information
Open University
Student Recruitment Team
PO Box 197
Milton Keynes
MK7 6BJ