11Jan
PostgraduateCourse summary
The MSc Marketing & Consumer Behaviour will equip you with a comprehensive grounding in approaches to understanding consumer preferences, judgements and decision-making.
- You'll learn how to use this knowledge to improve organisational strategy and success, in terms of targeting, product placement, advertising, marketing, influencing and protecting consumers.
- We will enhance your employability by fostering the development of the real-life and job-relevant competencies and skills that are required to succeed in today's competitive job market. You will be provided with the strong knowledge base and hands-on research experience needed for succeeding in today's competitive job market.
- You will develop the skills necessary to conduct independent research and to understand:
Modules
Compulsory modules You'll take the following compulsory modules, including a 60-credit in-depth research project in your particular area of research interest: Consumer Behaviour Psychology of Marketing and Advertising Behavioural Data Science Marketing Strategy Creating Customer Experiences Consumer Culture Research Project (Dissertation) Optional modules You can also choose up to 30 credits of option modules. The list of approved modules will include those run by the Institute of Management Studies and by other departments at Goldsmiths that have modules relevant to Marketing & Consumer Behaviour. A list of modules will be published annually by the department, and may include the following: Digital Marketing and Branding Marketing Analytics Design Thinking Developing Business Skills Innovation Case Studies Project Management Please note that due to staff research commitments not all of these modules may be available every year.
Entry requirements
You should have (or expect to be awarded) an undergraduate degree of at least upper second class standard in a relevant/related subject or equivalent. Appropriate work experience will be considered in place of an undergraduate qualification on a case-by-case basis. This may include (but not be limited to) sufficient experience within a design agency, and/or marketing or advertising department. We accept a wide range of international qualifications. If English isn’t your first language, you will need an IELTS score (or equivalent English language qualification) of 6.5 with a 6.5 in writing and no element lower than 6.0 to study this programme.
Fees and funding
Tuition fees
No fee information has been provided for this course
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Provider information
Goldsmiths, University of London
New Cross
Lewisham
SE14 6NW