Course summary

This programme provides the foundations required for a career in residential estate agency, providing excellent development in the skills and knowledge required for a successful career in this industry. The course is ideal for those currently in, or considering becoming an estate agent. The role of an estate agent requires a diverse set of skills and attributes, from acting as a sales person to showing clients available properties, helping private buyers/investors buy and sell homes/investment properties, marketing properties for sale and assisting clients find that perfect home to rent or buy. Your role as a professional estate agent is to help buyers, sellers, tenants and landlords. The programme will provide students with a broad and innovative introduction to key principles and practices in property services, which examine property valuation, property law, finance, sales and marketing, people management and business strategy to enable students to become familiar with the core issues concerning the residential property sales sector. Embedded into the programme through the teaching will be an introduction to the relevance of technology to residential estate agency. This will include reference to property portals, online agency, social media, client relationship management systems and software packages to help with compliance. Supported by interactions with, and input from, industry professionals, the course content is tailored to develop your understanding of contemporary issues in practice. Residential Estate Agency has become an increasingly complex area of business with modern and traditional approaches added to the competitive nature of the work. The home remains the main asset for most private owners, who can afford them and the returns on capital remains the priority for investors. This course therefore sets out to provide practitioners and those about to enter the world of residential property with the foundation required to approach this significant area of the economy with a professional and ethical approach to their work. We aim to offer students a new programme in residential estate agency studies that is attractive, stimulating and designed to meet their evolving needs and aspirations, academically and vocationally.