University College Birmingham has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
Course summary
OVERVIEW Our Marketing programme is designed to equip graduates with a range of digital, marketing, and management skills, including data analytics, content creation, search engine optimisation, artificial intelligence in marketing and networking and professional development in order to meet current and future demands of the industry. With the marketing and digital industry experiencing unprecedented growth, now is the perfect time to launch your career in this exciting and dynamic field. The programme will introduce key concepts and cover the theoretical underpinnings associated with digital and traditional marketing management techniques. Students will be able to fully engage in industry relevant software whilst developing an understanding of underpinning theory and industry trends and developments. Our range of optional modules will enable you to develop expertise in particular areas and enhance your skills. In partnership with the Digital Marketing Institute (DMI), and The Chartered Institute of Marketing (CIM) our Marketing degree offers you opportunities to engage in real-life projects and gain extensive real-world experience through an optional 48-week paid work placement, giving you a distinct advantage to help start your career. WHY CHOOSE THIS COURSE?
- ENHANCE YOUR SKILL SET – Develop in-demand digital, AI, creative, and entrepreneurial skills through innovative modules designed to prepare you for the evolving marketing landscape
- INDUSTRY INFORMED TEACHING – Benefit from expert lecturers who are passionate about marketing, staying abreast of current trends to provide a supportive environment for your success.
- SPECIALISED LEARNING – Personalise your studies in your second and final years by selecting optional modules that align with your career aspirations and interests
- PLACEMENT– Undertake an optional marketing placement to gain practical experience and enhance your career progression prospects.
- PROFESSIONAL CERTIFICATIONS – Take advantage of continuous learning opportunities and qualifications through our partnerships with The CIM and the DMI.
- NETWORKING – Enrich your study experience through networking with marketing professionals who deliver guest lectures or provide live client briefs for assessments.
- Purchasing managers
- Marketing manager
- Advertising account managers
- Data analyst
- Content strategist/manager
- Digital trust and privacy analyst
Modules
Year 1 - Content Creation, Essentials of Marketing, Artificial Intelligence in Marketing, Marketing Communications, The Marketing Environment & Digital Influence and Social Media. Year 2 (Core Modules) - Contemporary Issues in Marketing, Contemporary Consumer Behaviour, Marketing Research, Search Engine Optimisation & Digital Campaign Management. (Option modules) - E-Commerce and UX Design, Sales Management, Interactive Media & Advertising Psychology. Year 3/4 (Core modules) - Leadership Skills in Marketing, Marketing Analytics, International Marketing & Marketing Project. Year 3/4 (Option Modules) - Public Relations (PR), Freelancing, Brand Management, Podcasting and Audio Production & Managing Online Communities.
Assessment method
Note: Indicative information only – actual timetables and assessment regimes will be issued at your induction. Teaching Example of a typical teaching week (up to 11 contact hours): Teaching method 1 – 9 hours (Large group teaching and smaller group seminars/workshops) Teaching method 2 – 2 hours (Tutorials and graduate advantage) You will also need to commit around 20 hours per week for individual study time. Please note that the time required for field trips and visits is not included in the above. Assessment Estimated breakdown of assessment for this degree course: Coursework – 86% Practical assessment – 8% Written examinations – 6% Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2021-2024.
How to apply
29Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
Please select a course option – you will then see the application code you need to use to apply for the course.
Points of entry
The following entry points are available for this course:
- Year 1
Entry requirements
Qualification requirements
UCAS Tariff - 112 points
A level - BBC
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - DMM
Please click the following link to find out more about qualification requirements for this course
https://www.ucb.ac.uk/study/courses/undergraduate/marketing-ba-hons-fda/#entryRequirements
English language requirements
| Test | Grade | Additional details |
|---|---|---|
| Cambridge English Advanced | Level B2 | BA/BSc - Minimum 170 with no less than 160 in any skill FdA/FdSc - Minimum 160 with no less than 150 in any skill |
| IELTS (Academic) | BA/BSc - Overall score of 6.0 with no less than 5.5 in each component FdA/FdSc - Overall score of 5.5 with no less than 5.0 in each component | |
| Institution's Own Test | BA/BSc - Overall score of B2 with no less than B2- in in each component FdA/FdSc - Overall score of B2- with no less than B1+ in in each component |
To apply for all undergraduate degrees, if your first language is not English, you will need to sit an approved test in English.
UCB English Language Requirements
Student Outcomes
Operated by the Office for Students
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
Tuition fees
| England | £9250 | Year 1 |
| Northern Ireland | £9250 | Year 1 |
| Scotland | £9250 | Year 1 |
| Wales | £9250 | Year 1 |
| Republic of Ireland | £9250 | Year 1 |
| EU | £16000 | Year 1 |
| International | £16000 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
UK:
If you are a UK student enrolling on a Foundation Degree or a BA/BSc at University College Birmingham, your fee for this academic year will be £9,250. A half year tuition fee is £4625.
This is a yearly fee, and will increase with inflation in subsequent years (in line with the government’s permitted rise).
If you are an English student studying your first higher education qualification, you can apply for a tuition fee loan from the Student Loans Company. You will not start repaying this loan until you leave the course and are earning over £25,000 a year.
If you live in Scotland, Wales or Northern Ireland, you should apply to Student Finance Wales, Student Finance Northern Ireland, or SAAS. The loans and grants available to you will differ from those available from Student Finance England.
UCB does not charge for 24 or 48 week placements.
More information about UK Fees please go to our website here -
https://www.ucb.ac.uk/study/fees-and-funding/undergraduate-fees/
EU and International:
More information about International Fees please go to our website here - https://www.ucb.ac.uk/our-courses/international/tuition-fees-and-scholarships.aspx
Provider information
University College Birmingham
Summer Row
Birmingham
B3 1JB