20Jun
UndergraduateThis course is not open to application until the 13th May 2025.
University of Reading has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
Open days
Course summary
We live in a consumer-driven society. This BSc Consumer Behaviour and Marketing course enables you to understand how consumers think, and how this is essential to marketing and the formulation of policy. This course brings together the disciplines of consumer behaviour, business and marketing, applied psychology and applied economics. The University of Reading is ranked 14th in the UK for Marketing (Complete University Guide, 2024). While you study, you will have the opportunity to gain insights from outside speakers from industry. In the final year, you will have the option of completing a marketing consultancy project linked to a live organisation, or an applied independent research project in an area that you're passionate about. Recent projects have explored consumer behaviour and marketing in relation to brands, globalisation, sport, viral advertising, gender, binge drinking, computer games, cosmetics, fashion, product placement, technology and food. This course is recognised by the Chartered Institute of Marketing (CIM) as an Accredited Degree, enabling graduates to receive exemptions from all but one module of the Certificate in Professional Marketing or Certificate in Professional Digital Marketing qualification, or exemptions from all but two CIM modules for the Diploma in Professional Marketing qualification or Diploma in Professional Digital Marketing. For more information, please visit the programme page: https://www.reading.ac.uk/ready-to-study/study/subject-area/marketing-ug/bsc-consumer-behaviour-and-marketing
Modules
Modules may include:
- Consumer Psychology
- Global Sustainability: Challenges and Prospects
- The Economic Environment
- The Fundamentals of Management and Marketing
- Consumer Attitudes and Behaviour
- Marketing Strategy.
How to apply
This course is not open to application until the 13th May 2025.
15Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- CN85
- Institution code:
- R12
- Campus name:
- Main Site
- Campus code:
- -
Points of entry
The following entry points are available for this course:
- Year 1
Entry requirements
Qualification requirements
UCAS Tariff - Not accepted
A level - BBB
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - DDM
Access to HE Diploma - D: 18 credits M: 27 credits
Scottish Higher - ABBBB
International Baccalaureate Diploma Programme - 30 points
Extended Project - B
Cambridge International Pre-U Certificate - Principal - M2, M2, M2
GCSE/National 4/National 5
T Level - M
Contextual offers for this programme are typically two grades beneath our standard entry requirement, e.g. BCC.
English language requirements
| Test | Grade | Additional details |
|---|---|---|
| IELTS (Academic) | 6.5 | We require a minimum score of 6.5 overall with at least 5.5 in each element of the test (Listening, Speaking, Reading and Writing). |
| TOEFL (iBT) | 88 | We require a minimum score of 88 overall with no less than 17 in Listening and Writing, 18 in Reading and 20 in Speaking. |
| Cambridge English Advanced | B | We require a grade B or a score of 176 overall with no element less than 162. |
| Cambridge English Proficiency | C | We require a grade C or a score of 176 overall with no element less than 162. |
| PTE Academic | 69 | We require a minimum score of 69 overall with at least 59 in each element of the test (Listening, Speaking, Reading and Writing). |
| Institution's Own Test | Test of English for Educational Purposes (TEEP). We require a minimum score of 6.5 overall with at least 5.5 in each element of the test (Listening, Speaking, Reading and Writing). | |
| Trinity ISE | Merit | We require a Merit in each element from ISE II. If you take ISE III or ISE IV, we require a Pass in each element. |
Full list of acceptable English Language Tests
Student Outcomes
Operated by the Office for Students
Employment after 15 months (Most common jobs)
Go onto work and study
The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
Tuition fees
| England | £9535 | Year 1 |
| Northern Ireland | £9535 | Year 1 |
| Scotland | £9535 | Year 1 |
| Wales | £9535 | Year 1 |
| Channel Islands | £9535 | Year 1 |
| Republic of Ireland | £9535 | Year 1 |
| EU | £25850 | Year 1 |
| International | £25850 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
For Home students: please note that £9,535 is the minimum fee expected, this may increase subject to government approval.
Provider information
University of Reading
Whiteknights House
PO Box 217
Reading
RG6 6AH