Course summary

​On the MSc in Design and User Experience at Loughborough University London, you’ll develop the skills and mindset needed to transform how organisations create meaningful, impactful experiences. Based in the heart of London’s dynamic design community, you’ll be immersed in an environment that keeps you at the forefront of this fast-evolving field. You'll benefit from close proximity to real-world projects and influential professionals who are shaping the future of user experience design. ​Whether you aim to work in the creative industries or in sectors where innovation drives success, you’ll learn how to apply design principles to create unique, engaging user experiences, customer journeys, and interactions that truly make a difference. ​This master’s programme provides an ideal step for you if have a design, business, technology or humanities background and a strong interest in experience design in organisations. By the end of the course, you’ll be able to engage in planning, developing and delivering the next generation of creative experience offerings for organisations. ​Master the future of experience design ​Delivered by the Institute for Creative Futures, the programme blends innovative UX theory with practical application, preparing you to navigate and influence organisational and managerial contexts across the creative and innovation sectors. ​What makes this opportunity unique is its strong focus on real-world relevance and cross-disciplinary collaboration. You’ll work closely with students and academics from a range of fields, gaining fresh perspectives on how design and user experience can contribute to addressing complex societal challenges—empowering you to lead with confidence in today’s digital world. ​Designing transformative experiences ​Your learning journey begins by exploring key concepts in human-centred innovation, followed by an in-depth study of the principles, concepts, and practices behind creating meaningful experiences for users, customers, and organisations. Throughout the programme, you’ll develop design skills in creative digital production and organisational design, all within the context of global sustainability and critical perspectives. ​Collaborative learning in creative technologies, immersive experiences, and service design, will prepare you to make a real impact in today’s organisations. You will master current design research methods, tools, and approaches, which will be applied during an industry collaboration project, connecting your learning with real-world challenges. The final dissertation offers you the opportunity to deepen your individual project in experience design for users, applying key theories, methods and practices in human centred and user driven contexts. ​Example topics covered include design thinking and innovation, design in organisations, human-centred design principles, immersive experiences, user and customer experience, the experience economy, new product-service systems, digital production practices, and the use of artificial intelligence in UX. You’ll also work on collaborative live projects and conceptual briefs, examining real-world case studies and insights from industry partners. Why study Design and UX in London? ​Studying in London means being surrounded by a thriving network of creative thinkers, digital innovators, and forward-looking organisations. As one of the world’s most influential creative capitals, it provides the ideal setting to study user experience in action, where theory meets practice in real-time. ​As a student, you’ll be immersed in a vibrant environment where collaboration and experimentation are part of everyday life. Through live projects and group work, you'll apply UX concepts directly to real organisational and managerial contexts across the creative and innovation sector, gaining invaluable experience that bridges academic learning with professional practice.