Course summary

Learn about branding, consumer behaviour, innovation, marketing analysis, campaign management, creative and digital marketing on our Marketing degree. Our BSc (Hons) Marketing is accredited by the Chartered Institute of Marketing (CIM), the world's largest community of marketers. Gain exemptions from some modules of the Chartered Institute of Marketing's professional qualifications. Highly qualified and experienced, our academics bring insight from the worlds of practice and research, grounding your marketing knowledge in real world application. Our marketing expertise includes place branding, social media marketing, marketing small and micro businesses, PR, and risky consumption. Covering both traditional marketing and contemporary business tactics you’ll solve real-life problems and work in teams on marketing simulations. Gain a range of professional marketing, analytical and digital skills, developing you as a creative thinker and a problem solver. A marketing degree is a great way to start a career in a variety of creative and technical fields. You could specialise in event marketing, advertising, branding, communications, public relations, content and digital marketing. Alternatively, you may gravitate towards market research, analytics and insights or search engine optimisation. ‘Placement Year’ and 'International Experience Year’ options are available for this course. You will have the opportunity to fully consider these options when you have started your course at Bangor and can make an application for a transfer onto such a pathway at the appropriate time. You can find more information about these options on our website and if you have any questions, please get in touch. If you don’t have the required qualifications for this degree-level course or are looking to re-enter education after time away from study, then a Foundation Year Programme might be the right choice for you. Please see Marketing (with Foundation Year) N50F.