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International Business Management and Marketing at Keele University - UCAS

Keele University

Degree level: Undergraduate

International Business Management and Marketing

Course options

2024 - 2025
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There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Keele University has participated in the Teaching Excellence Framework.These ratings were awarded in 2023, for four years.

What does this TEF outcome mean?

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Open days

21Jun
Keele University - Undergraduate Open Day
Undergraduate
22Jun
Keele University - Undergraduate Open Day
Undergraduate
17Aug
Keele University - Undergraduate Open Day
Undergraduate

Course summary

Studying International Business and Marketing at Keele can open a world of possibilities for your future. Gain a competitive advantage with the insight and skills in two fascinating subjects so you can pursue a career in the high-powered and increasingly digital global business environment. Why choose this course?

  • No. 1 in the UK. Britain's best university, ranked by students (Student Crowd University Awards, 2022)
  • Undertake a work placement or entrepreneurship year
  • Study abroad opportunities
  • Study alongside innovative companies based in Keele Business School
  • Access to data analysis software such as SPSS and NVivo
International business and marketing paired together in this single honours degree allows you to develop your business management knowledge, focussing on managing in an international context and the challenges that creates, whilst gaining an understanding of marketing methods and strategies. The course provides you with an authentic blend of international business and marketing knowledge and techniques, so you have a robust range of skills to achieve your career aspirations. From the beginning of this course you will start to develop your management expertise with a focus on encouraging you to think critically about managing, organisations and what work means to the employees of those organisations. Investigating macro-environment matters will help you understand the different political, social, technological, economic, and cultural factors that can have a major impact on international businesses. You will investigate the unique nature of a firm's international operations and enhance your comprehension of international business strategy. Relevant, contemporary marketing concepts and theories are explored to enhance your knowledge in specific areas such as consumer, business-to-business, social and not-for-profit marketing, and you will start to analyse the different psychological and social influences on consumer behaviour. About Keele Keele University was established in 1949 by the former Vice-Chancellor of Oxford University. Founded to meet the needs of a changing world, Keele has always had a pioneering vision to be a different kind of university. We excel in both teaching and research, with some of the most satisfied students in England, and research that is changing lives for the better at a regional, national and global level. Our beautiful 600-acre campus is one of the biggest in Britain – but all the most important services and facilities are on your doorstep, with accommodation, teaching spaces, facilities including a medical centre, sports centre and pharmacy, and a range of shops, eateries and entertainment venues – including the Students’ Union – clustered around the centre.

Modules

For a list of indicative modules please visit the course page on the Keele University website.

How to apply

31Jan

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Please select a course option – you will then see the application code you need to use to apply for the course.

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Please see our website for our full range of entry requirements

Please click the following link to find out more about qualification requirements for this course

https://www.keele.ac.uk/study/undergraduate/undergraduatecourses/internationalbusinessmanagementandmarketing/#entry-reqs

Student Outcomes

Operated by the Office for Students
80%
Employment after 15 months (Most common jobs)
95%
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information

Please note, our fees for 2024 entry will be available soon. Although we review our fees annually and these may change, our 2023 entry fees are detailed on our course pages, and a summary is available on our website: keele.ac.uk/study/undergraduate/tuitionfeesandfunding/undergraduatetuitionfees/
International Business Management and Marketing at Keele University - UCAS