Course summary

Our BSc Business Management with Marketing and Year in Industry programme has been developed with input from marketing firms such as Beiersdorf, Big Cat, Cogent Elliott, UBAglu and Unilever, with the aim of developing the next generation of marketing specialists. Why study this course The BSc Business Management with Marketing and Year in Industry programme aims to develop your intellectual, analytical and perceptual skills by providing you with a breadth of knowledge in marketing, along with building the transferable skills you need to be job ready and to be able to carry out strategic marketing in challenging new contexts. Close links with industry ensure maximum course relevance and give you the added benefit of being able to learn from current marketing practitioners. -Graduates with both academic abilities and the practical experience in a real business environment that comes with our Year in Industry are much in demand and can have a significant advantage in today’s competitive employment market. -Birmingham Business School is consistently found in international ranking tables and accredited by leading bodies, AMBA, EQUIS and AACSB. The triple-crown accreditation confirms our position within an elite group. -This course is accredited by the Chartered Institute of Marketing. You will be able to gain industry-recognised qualifications at an accelerated pace, including the CIM Certificate in Professional Marketing. -We are the 3rd most targeted university of top UK employers (High Fliers Research 2023). -Our strong links with industry mean that rigorous undergraduate academic study is combined with a real practical focus, leading to excellent job opportunities for our students. Your programme of study Your first year is a compulsory foundation year, introducing you to key areas in the study of business as well as focusing on Principles of Marketing. It introduces the key themes of management, marketing, entrepreneurship, economics, finance; law, purchasing, accounting, analytical techniques, and more generally, IT for business. In your second and final years you will have the ability to build your degree depending on your interests and career aspirations. We are constantly updating the range of modules on offer to reflect the ever-changing world of business. This ensures that your degree remains sufficiently generalist to give you a wide choice of career options on graduation. The BSc Business Management with Marketing and Year in Industry will follow the same structure as the three year programme, but after your second year of study you will take a placement in industry before returning for their final year of study. You must achieve at least 2:1 (60%) in your second year to be eligible for a placement. In the final year, students undertake a Marketing Research Project as part of their course. In addition, the Business Management with Marketing degree is accredited with the Chartered Institute of Marketing’s (CIM’s) Graduate Gateway, providing further opportunity for you to participate in a professional marketing qualification alongside your degree programme.