Course summary
Become a major player in the rapidly expanding digital landscape with our Digital Marketing MSc. Our course provides you with the knowledge and expertise you need to fill the digital skills gap that has appeared, allowing you to excel in this dynamic sector. You develop a comprehensive global and strategic insight into core areas such as branding, digital analytics and marketing environments then apply your learning to modern-day challenges. In addition, you gain the practical experience and interpersonal skills essential for a successful career in the field. Facilities and specialist equipment
- State-of-the-art business analytics suite with over £500K of industry-standard hardware and software, tailored to crucial digital practices such as big data, SEO and marketing
- Access to advanced learning resources from Harvard Business Publishing and the Institute of Data and Marketing (IDM)
- Immersive Semrush simulation software for realistic marketing practice
- Business pods, boardroom areas and IT suites designed to simulate a professional office environment
Modules
• Brand Communication And Reputation Management (MAR036-6) Compulsory • Business Dissertation (MAR042-6) Compulsory • Digital Analytics And Online Customer Experience (MAR050-6) Compulsory • Digital Marketing Strategy (MAR051-6) Compulsory • Marketing And The Digital Future (MAR039-6) Compulsory • Performance Achievement Planning (BSS072-6) Compulsory Every effort is made to ensure this information is accurate at the point of publication on the UCAS website. For the most up-to-date information, please refer to our website.
Assessment method
The intensive character of this Course's delivery as it is outlined in its Teaching and Learning philosophy is consistent with the needs of today's world for graduates who accumulate knowledge fast and are able to express the outcome of this process in a way that is meaningful and comprehensive. After induction, a week of intensive direct contact time followed by your own contribution through individual learning, will take you to your first assessment point. At the end of your six-week block, your final assessment will be due. This will be a demanding but very rewarding experience. A range of assessments are used on this course including: Written Examination or Class Test: Questions in these exams always promote critical thinking and help you gradually develop your ability to apply, analyse, synthesize and evaluate. Individual Written Report or Essays: Your knowledge and skills are developed when you undertake the task of writing an individual report and the whole process contributes to your improvement when it comes to conducting postgraduate level research and developing your enterprise. The ability to perform literature informed research, to review and evaluate the relevant sources and to use an appropriate methodology in order to analyse and evaluate the relevant concepts is being assessed. Case Study Examination: You will apply your knowledge in the context of a specific case. Oral Presentation: A number of transferable skills will be developed including the ability to present your findings in a professional, clear and concise manner. This form of assessment is primarily used as formative assessment usually followed by a reflective report. Reflective Report: Evaluating your own contribution to a team is essential in the context of this course but in the workplace as well. Dissertation / Professional Practice / Live Project: Regardless of which masters capstone experience you opt for, you will have to produce an individual, independent piece of work. You will be asked to identify the research question or problem under investigation, review the relevant literature, develop a sound methodology in order to explore the problem, proceed with the analysis, discuss your findings and make recommendations. It is the capstone of this course and builds on the knowledge and skills acquired in all Units. It will be one of the most challenging but yet enjoyable and rewarding experiences you will encounter.
Entry requirements
Applicants should have a good undergraduate degree at Honours level or equivalent.
Fees and funding
Tuition fees
No fee information has been provided for this course
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
For information on the 2025 fees and scholarships please refer to our website, https://www.beds.ac.uk/howtoapply/money/fees/
Sponsorship information
For information on postgraduate funding, please visit: https://www.beds.ac.uk/howtoapply/postgraduatestudy/postgraduate-fees-and-funding
Provider information
University of Bedfordshire
Park Square
Luton
LU1 3JU