From online behavioural marketing to in-game advertising, and from SMS marketing to app-based adverts, digital marketing has revolutionised the way advertisers sell and consumers buy. And as the established major players and ambitious start-ups continue to develop and expand the landscape, so a ‘digital skills gap’ has appeared, both in the UK and internationally. This course aims to help fill that gap by providing you with the knowledge and expertise you will need to make an impact in this rapidly expanding global industry. Why choose this course?
- Learn the theoretical and practical skills that are demanded by the world’s leading digital marketers
- Study with seasoned professionals, academics and practicing experts, focusing on areas such as Marketing Data Analysis and Marketing Communications
- Develop your entrepreneurial expertise through seminars, workshops, project work and our well-established links with the local digital community
- Gain an understanding of the strategic knowledge and skills you will need to make effective business decisions and become a successful digital professional
- Explore the innovative creative concepts that are driving the latest global digital success stories, and develop the confidence to take your own imaginative ‘leaps of faith’
- Challenge yourself as you study the theory and practice behind audience behaviour and what make consumers buy (or not buy) products and services
- Benefit from studying at a university with recognised expertise in ‘Big Data’, and a campus that is home to Phase 1 of the award-winning MK Data Hub.
• Brand Communication And Reputation Management (MAR036-6) Compulsory • Business Dissertation (MAR042-6) Compulsory • Digital Analytics And Online Customer Experience (MAR050-6) Compulsory • Digital Marketing Strategy (MAR051-6) Compulsory • Marketing And The Digital Future (MAR039-6) Compulsory • Performance Achievement Planning (BSS072-6) Compulsory Every effort is made to ensure this information is accurate at the point of publication on the UCAS website. For the most up-to-date information, please refer to our website.
The intensive character of this Course's delivery as it is outlined in its Teaching and Learning philosophy is consistent with the needs of today's world for graduates who accumulate knowledge fast and are able to express the outcome of this process in a way that is meaningful and comprehensive. After induction, a week of intensive direct contact time followed by your own contribution through individual learning, will take you to your first assessment point. At the end of your six-week block, your final assessment will be due. This will be a demanding but very rewarding experience. A range of assessments are used on this course including: Written Examination or Class Test: Questions in these exams always promote critical thinking and help you gradually develop your ability to apply, analyse, synthesize and evaluate. Individual Written Report or Essays: Your knowledge and skills are developed when you undertake the task of writing an individual report and the whole process contributes to your improvement when it comes to conducting postgraduate level research and developing your enterprise. The ability to perform literature informed research, to review and evaluate the relevant sources and to use an appropriate methodology in order to analyse and evaluate the relevant concepts is being assessed. Case Study Examination: You will apply your knowledge in the context of a specific case. Oral Presentation: A number of transferable skills will be developed including the ability to present your findings in a professional, clear and concise manner. This form of assessment is primarily used as formative assessment usually followed by a reflective report. Reflective Report: Evaluating your own contribution to a team is essential in the context of this course but in the workplace as well. Dissertation / Professional Practice / Live Project: Regardless of which masters capstone experience you opt for, you will have to produce an individual, independent piece of work. You will be asked to identify the research question or problem under investigation, review the relevant literature, develop a sound methodology in order to explore the problem, proceed with the analysis, discuss your findings and make recommendations. It is the capstone of this course and builds on the knowledge and skills acquired in all Units. It will be one of the most challenging but yet enjoyable and rewarding experiences you will encounter.
Applicants should have a good undergraduate degree at Honours level or equivalent.
Fees and funding
No fee information has been provided for this course
Additional fee information
For information on postgraduate funding, please visit: https://www.beds.ac.uk/howtoapply/postgraduatestudy/postgraduate-fees-and-funding