Course summary
Our DMI accredited MSc Digital Marketing Management equips you with expertise in digital channels, data analytics, customer experience management, content design and search engine optimisation The demand for digital marketing expertise is on the rise. Our programme, developed in collaboration with the Digital Marketing Institute, provides the skills needed for a successful career in digital marketing. Whether you're an aspiring entrepreneur, a digital marketer, or someone with a creative mindset, this course equips you to create and manage effective digital campaigns. You'll gain in-depth knowledge of digital marketing analytics, content creation, campaign management, optimisation, customer engagement, multiplatform integrated marketing, and emerging technologies like metaverse virtual and augmented realities. Our expert lecturers from both industry and academia ensure a comprehensive learning experience. Whether you're an experienced marketer, a recent business or marketing graduate, or an entrepreneur looking to enhance your digital marketing skills, our programme supports your growth. Upon completion, you'll receive an MSc degree from the University of Greenwich and become a Certified Digital Marketing Professional through the DMI. Take control of your digital marketing career today! What you should know about this course
- This MSc is accredited by the Digital Marketing Institute (DMI) and the Chartered Institute of Marketing (CIM)
- In addition to the MSc, students can gain a professional diploma from the Direct Marketing Institute (DMI)
- Work with live briefs from real companies
- This degree is ideal for students who wish learn about content creation, marketing analytics and emerging digital technologies
Modules
All degree courses are made of modules – individual units of study on different topics. Some modules are compulsory; others can be chosen from a list of options. Our website has full details of your degree structures. Module content, and how each is module is assessed. The direct link to this course on our website, can be found at the bottom of this page.
Assessment method
On this course, students are assessed by: Examinations Coursework Dissertation.
Professional bodies
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Digital Marketing Institute
- Chartered Institute of Marketing
Entry requirements
An undergraduate (honours) degree at 2:2, or above, in a relevant subject. Applicants without a degree that have professional qualifications or relevant professional experience may be considered.
English language requirements
For more information about our English Language Requirements, please click on the following link:
https://www.gre.ac.uk/international/help-and-support/courses
Fees and funding
Tuition fees
| England | £11325 | Year 1 |
| Northern Ireland | £11325 | Year 1 |
| Scotland | £11325 | Year 1 |
| Wales | £11325 | Year 1 |
| EU | £18700 | Year 1 |
| International | £18700 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
These fees are currently set for 2025/26 entry. For more information, please visit: https://www.gre.ac.uk/finance/fees
Sponsorship information
We understand that the transition into postgraduate study can be confusing when it comes to finances. The University of Greenwich has a wide range of bursaries, scholarships and other financial support measures to support students that require it most. More information can be found on our website at www.greenwich.ac.uk/finance/funding-your-studies
Provider information
University of Greenwich
Old Royal Naval College
Park Row
Greenwich
SE10 9LS