Course summary
The MSc Marketing focuses on the development of an understanding of core marketing theories and an evaluation of how they apply to the role of professional marketing. It also prioritises developing marketing research skills amongst our students, a key attribute of successful marketing practitioners. It explores a range of subjects including Strategic Marketing Management, Consumers, Markets and Cultures, Research Methods for Marketing, Digital, Social Media and Influencer Marketing, Mental Wealth 7 - Marketing Consultancy Project (an exclusive module to University of East London) and a focused Postgraduate Marketing Dissertation as the capstone project. It fuses academic and practical insights from marketing to generate a student experience for you that is rich, deep, and transformative. This course is designed for undergraduate students or practising marketers with a desire to improve their knowledge of marketing theory and practice. The course achieved a student satisfaction rate of 87.1 per cent (Postgraduate Teaching Experience Survey – PTES) in 2024. This result placed MSc Marketing in the top quartile percentage nationally. It is important to note for part-time applicants, the course will take 30 months to complete. For full-time applicants, the course will take 12 months to complete.
Modules
Year 1: Strategic Marketing Management, Consumers Markets and Cultures, Research Methods for Business, Digital Social Media and Influencer Marketing, Mental Wealth 7 Marketing Consultancy Project, Postgraduate Marketing Dissertation
Assessment method
You will be assessed using a variety of methods including case study analysis, group presentations, individual essays, reports, simulations, live campaigns and portfolios. The course seeks to develop a multitude of student skills through our assessment methods. You will do a maximum of 30% group work as part of your degree as the course will be professionally accredited by Chartered Institute of Marketing, and a strong emphasis upon marketing research skills (Market Research Society accreditation).
Entry requirements
Accepted Qualifications Bachelor's degree with minimum Second Class (2:2) or equivalent in Business, Management, Marketing or Social Science. International Qualifications We accept a wide range of European and international qualifications in addition to A-levels, the International Baccalaureate and BTEC qualifications. Please visit our International page for full details. English Language requirements Overall IELTS score of 6 (or recognised equivalent). If you do not meet the academic English language requirements for your course, you may be eligible to enrol onto a pre-sessional English course. The length of the course will depend on your current level of English and the requirements for your degree programme. We offer a 5-week and an 10-week pre-sessional course.
Fees and funding
Tuition fees
| England | £13320 | Year 1 |
| Northern Ireland | £13320 | Year 1 |
| Scotland | £13320 | Year 1 |
| Wales | £13320 | Year 1 |
| EU | £18360 | Year 1 |
| International | £18360 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Provider information
University of East London
Docklands Campus
4-6 University Way
Newham
E16 2RD