Marketing (Data Analytics) (with Foundation Year) at University of East London - UCAS

Course summary

This programme prepares you for a professional career in marketing management. It introduces key subjects of marketing including economics, accounting, consumer behaviour, digital marketing, social media marketing, brand management and corporate social responsibility. It adopts a unique "practice" based perspective on the topic, focusing on the applicability of theory to everyday marketing activities, and prepares students for an industry career with a strong emphasis upon employability. The programme is designed to prepare you for a career in marketing research, marketing management, new product development, brand management, advertising practice and any marketing-related role. The extended course is perfect if you want a degree in marketing but you don't meet the standard entry requirements.


Foundation Year: Developing Academic Skills for Business (Core), Inside Business (Core), Developing Academic Literacy (Core), Global Business and Enterprise (Core), Connecting to Business and Employment through Volunteering (Core), Mental Wealth: Employability in a Changing World (Core) Year 1: Mental Wealth 1: Academic and Digital Proficiency (Core), People and Organisations (Core), Foundations of Marketing (Core), Fundamentals of Business Accounting (Core), Fundamentals of Economics (Core), Business Statistics and Data Analysis (Core) Year 2: Mental Wealth 2: Graduate Employment Competencies (Core), Marketing Research Methods (Core), Integrated Marketing Communications (Core), Consumer Behaviour (Core), Digital Marketing (Core), Marketing Internship (Optional), Managing Sustainable Operations (Optional), Introduction to Accounting and Finance (Optional), Optional placement (Optional) Year 3: Mental Wealth 3: Global Enterprise and Consultancy (Core), Corporate Social Responsibility & Ethics (Core), Marketing Data Analytics Applied Project (Core), Social Media Marketing (Core), Customer Relationship Management (Core), Marketing Data Analytics (Core) For more information about individual modules, please visit our course pages via the link below.

Assessment method

You will be assessed using a variety of assessment methods. We use traditional examinations, essays and reports to assess academic knowledge. We also develop presentation skills and use assessed presentations on many of the marketing modules, as these best simulate the professional working environment for marketing. Many modules also incorporate portfolio assessment, which involves the students submitting multiple artefacts as part of a module assessment strategy.

How to apply

Application codes

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Stratford Campus
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Points of entry

The following entry points are available for this course:

  • Foundation

Entry requirements

Qualification requirements

For detailed information on entry requirements for our courses, please see the individual course pages. We consider a range of UK and worldwide qualifications at the appropriate level and also take relevant work experience into account when considering an application. Many courses have a Foundation Year option for those students whose qualifications do not meet the BA or BSc entry requirements. Applicants should have, or be working towards, grade C in GCSE English and Mathematics (or equivalent Level 2 qualification such as Functional Skills Level 2 in English and Mathematics or Key Skills Level 2 in Application of Number and Communication) Entry requirements are intended only as a guide for applicants. They are not a guarantee of an offer, nor of the conditions that may apply. When making a decision on your academic suitability, we will make an assessment of you as an individual and will use information other than qualifications; which may include predicted grades, performance at Level 2, relevant work experience, previous study at degree level, personal statement, references and any portfolio, written test or interview, to make our decision. If you have any questions, please contact a member of our Applicant Relations Team from Monday to Friday (9am–5pm) on +44 (0) 20 8223 3333 or

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
EU £14820 Year 1
International £14820 Year 1

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Marketing (Data Analytics) (with Foundation Year) at University of East London - UCAS