Course summary
Learn to craft and manage marketing campaigns, build brands, support key aspects of business and build your digital marketing portfolio on this BA (Hons) Marketing degree. Study in London surrounded by inspirational business, people and fellow students. Whether you want to work in marketing at a local, regional or national level, this marketing course gives you the tools you need to succeed as a marketing professional. You’ll develop your industry knowledge and skills throughout your degree and have opportunities to complete certificates in digital marketing areas such as SEO and Google Ads. As well as gaining an in depth understanding of your industry, you’ll improve your soft skills such as communication, problem solving and the ability to work effectively in a team, and have the option to complete a paid placement year during your degree. By choosing our London campus you’ll benefit from a lively city and use our flexible learning spaces. With opportunities to attend networking events for business leaders and industry professionals, you’ll build your network and meet other digital marketers before you graduate. You’ll graduate with an deep understanding of how marketing interacts with all working parts of a business, and be ready to apply your skills as a marketing specialist in your future workplace. With key knowledge, experience, and skills in specific creative tools and software, you’ll be ready to start your digital marketing or business career. Course highlights
- Discover key aspects of marketing including sales, digital marketing, branding and advertising
- Work on live client projects and apply your knowledge to real-life business problems
- Access certifications in tools, software and skills such as SEO, Google Ads and Google Analytics
- Use and analyse marketing data
- Build your industry connections as you network with marketing professionals and business leaders
- Hear from industry guest lectures to gain valuable insights into current practice
- Choose modules, projects and practical opportunities that appeal to you
- Attend networking events for the local business community
- Learn from experts in the field with direct industry or academic experience
Modules
Indicative modules *Year 1* Business Accounting — 20 credits Business Operations and Systems Management — 20 credits Consumer Insights — 20 credits Discovering the Marketing Professional — 20 credits Managing People in Organisations — 20 credits Marketing Principles and Practice — 20 credits *Year 2* Creative Communications — 20 credits Digital Marketing — 20 credits Exploring the Marketing Professional — 0 credits Marketing Communications — 20 credits Marketing Research Project — 20 credits Branding — 20 credits International Marketing Project — 20 credits *Year 3* Core modules: Advertising — 20 credits Transformative Marketing — 20 credits Becoming a Marketing Professional — 0 credits Business to Business Marketing — 20 credits Optional modules: Work-based Learning — 40 credits Marketing Consultancy Project — 40 credits Dissertation (Marketing) — 40 credits Strategic Marketing in a Global Environment — 20 credits
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
Please select a course option – you will then see the application code you need to use to apply for the course.
Points of entry
The following entry points are available for this course:
- Year 1
- Year 2
- Year 3
Entry requirements for advanced entry (i.e. into Year 2 and beyond)
Year 3 acceptability - can only accept applicants from AACSB recognised institutions
Entry requirements
Qualification requirements
UCAS Tariff - 112 - 120 points
A level - BBB - BBC
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - DDM - DMM
Access to HE Diploma
Scottish Higher - Not accepted
Pearson BTEC Level 3 National Diploma (first teaching from September 2016)
Pearson BTEC Level 3 National Extended Certificate (first teaching from September 2016)
Scottish Advanced Higher
International Baccalaureate Diploma Programme - 29 points
Welsh Baccalaureate - Advanced Skills Challenge Certificate (first teaching September 2015)
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017) - H3, H3, H3, H3, H4 - H3, H3, H3, H3, H3
Cambridge International Pre-U Certificate - Principal
GCSE/National 4/National 5
T Level - M
CLEARING INFORMATION – Our entry requirements may be different during Clearing, so please contact us on 023 9284 8000 to discuss your options.
English language requirements
Test | Grade | Additional details |
---|---|---|
IELTS (Academic) | English language proficiency at a minimum of IELTS band 6.0 with no component score below 5.5. | |
Cambridge English Advanced | An overall CAE score of 52 or above with a minimum of Borderline in each skill. | |
Cambridge English Proficiency | An overall CPE score of 45 or above with a minimum of Weak in each skill. | |
TOEFL (iBT) | 79 with a minimum of 18 in Reading, 17 in Listening, 20 in Speaking and 17 in Writing. | |
PTE Academic | An overall score of 54 with a minimum of 51 in each skill. | |
Trinity ISE | Trinity College Integrated Skills in English (ISE) Level III with a Pass in all 4 components |
Student Outcomes
The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
Tuition fees
England | £9250 | Year 1 |
Northern Ireland | £9250 | Year 1 |
Scotland | £9250 | Year 1 |
Wales | £9250 | Year 1 |
Channel Islands | £9250 | Year 1 |
Republic of Ireland | £9250 | Year 1 |
EU | £17200 | Year 1 |
International | £17200 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Provider information
University of Portsmouth
University House
Winston Churchill Avenue
Portsmouth
PO1 2UP