Course summary

Why this course? Marketing is at the heart of success for businesses. Learn how to stay ahead of an increasingly competitive market by creating compelling campaigns to analysing consumer insights. During this course, you’ll apply marketing theories and techniques to case studies and real-world projects to become a marketing specialist. In your first year, you’ll learn the fundamentals of business to build a strong foundation of skills. From there, you will be able to shape the course around your interests and career goals with plenty of optional modules to choose from in your second and third years. You might choose to explore creative digital and social media marketing, or you might lean towards analytics and business strategies. You’ll learn from marketing specialists who have extensive experience in management, consultancy, and running their own businesses. Your lecturers will be able to support you in launching your graduate marketing career by drawing on their own experiences and a professional network of business leaders. Future employment This degree will help you progress into careers within marketing, SEO, project management, public relations, public relations and more. Added benefits:

• Be awarded a CMI Level 5 Certificate in Management and Leadership alongside your degree

• Experience international cultures through options to work and study abroad

• Benefit from associate membership to the CMI (at no extra cost), inclusive of an interactive induction session hosted by the CMI, as well as access to the CMI's digital library, resources, and employability skills audit.