Course summary

Learn how to cut through noise, create meaningful content and activate innovative campaigns with right-first-time solutions. MA Future Media is a progressive, future-facing course that combines advertising agency methods, content production skills and digital marketing strategies for your progression in creative communications and media, across all digital channels and platforms. The programme's "practice-led, theory-applied" teaching helps you to pivot your credentials and talent to align with new and evolving industry opportunities. What's covered in this course? The course reflects the wider industry collective; job markets you want to identify with, and your own aspirations: from sustainable futures to creative innovation, online safety, ethical practice, content production, strategic decision-making, and greater, more representative inclusivity for all in burgeoning creative industries. These considerations are immediate and essential in media creation and communication. How, for example, do we weigh positives in generative AI, like augmented creativity against negatives like bias? How do we address an online-driven epidemic of anxiety in young people? What separates fact from fiction in all our news and social feeds? Many agencies and authors advocate firmer regulations, in-person interactions and more meaningful, inclusive reflections of our human condition. Throughout MA Future Media, your teaching and learning are led by highly experienced academics with award winning creative credentials and in-class contributions from professional practitioners at the cutting edge of their profession. This is further enriched through hands-on content creation in our state-of-the-art studios. In your year on the programme, you’ll be planning creative marketing and advertising campaigns with ad agencies, meeting potential mentors and employers, and developing brand and product promotions with clients. You’ll be creating content in professional contexts and building new user journeys in contemporary and emerging technologies with our industry standard resources for your assignments, and for your own continuing professional development.