Assessment method

You will be assessed regularly so that both you and your tutors can identify your strengths as well as any areas where you may need additional support. Assessments reflect workplace activities, and will therefore focus on team work, business simulations and real-world projects. You’ll be expected to work under pressure to produce work which is fit for purpose in the contemporary business environment. Through a blend of seminars, workshops, debates, presentations and written assignments, you might be assessed on your research journal, trend book and range book, and the development and presentation of board papers, executive summaries, and creative pitches As examples, you might be asked to develop a brand-new independent fashion boutique or concept store, or to develop a fashion brand’s marketing audit report or a strategic, operational and financial plan. You might create a trend prediction portfolio, a fashion design and product development portfolio, a buying and merchandising portfolio, or a feasibility report for assessing an opportunity. You might do a financial analysis of a business, coming up with a cash budget or cash flow analysis. The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes. Assessments may include exams, individual assignments or group work elements.