Course summary
With the fashion industry contributing greatly to the UK economy, a new generation of business professionals with a strong foundation in cross-cultural communications and international fashion business management is needed to respond to the needs of a sensitive consumer and a competitive global fashion market.
- Study on our challenging and stimulating course that combines the highest quality of academic and professional discipline, built on current research and advanced scholarship, with direct input from and exposure to the fashion industry.
- Understand the leading theories and concepts of strategy, leadership, finance and entrepreneurship, along with specialised knowledge in fashion business management, communications, sustainability, creativity, brand development, and digital commerce/ enterprise.
- Experience simulated learning (integrated into the flagship modules), experiential activities and interdisciplinary business-related live projects with industry clients.
- Personalise your learning experience in the final semester, which gives you the opportunity to pursue an entrepreneurship module, an internship consultancy project2 or a dissertation, that will shape your chosen future career.al practice.
Assessment method
You will be assessed regularly so that both you and your tutors can identify your strengths as well as any areas where you may need additional support. Assessments reflect workplace activities, and will therefore focus on team work, business simulations and real-world projects. You’ll be expected to work under pressure to produce work which is fit for purpose in the contemporary business environment. Through a blend of seminars, workshops, debates, presentations and written assignments, you might be assessed on your research journal, trend book and range book, and the development and presentation of board papers, executive summaries, and creative pitches As examples, you might be asked to develop a brand-new independent fashion boutique or concept store, or to develop a fashion brand’s marketing audit report or a strategic, operational and financial plan. You might create a trend prediction portfolio, a fashion design and product development portfolio, a buying and merchandising portfolio, or a feasibility report for assessing an opportunity. You might do a financial analysis of a business, coming up with a cash budget or cash flow analysis. The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes. Assessments may include exams, individual assignments or group work elements.
Entry requirements
An honours undergraduate degree (minimum 2:2) or equivalent in a relevant academic discipline. Applicants with a degree in another discipline may be admitted after consideration on a case-by-case basis. Applications from candidates with relevant experience or professional qualifications are encouraged to apply and will be considered on an individual basis. Careful monitoring of applications to ensure that applicants are suited to the course takes place. Where necessary, applicants are interviewed, especially those that do not appear to meet standard admissions criteria. Where deemed appropriate, a written exercise may be administered to establish suitability. We recognise a breadth of qualifications, speak to one of our advisers today to find out how we can help you.
Fees and funding
Tuition fees
No fee information has been provided for this course
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Provider information
Coventry University London
University House
109-117 Middlesex Street
London
E1 7JF