30Nov
UndergraduateUniversity of Staffordshire has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
Open days
Course summary
Want a career in one of the UK’s fastest growing industries? Digital marketing channels have revolutionised business operations. Our BSc (Hons) Digital and Social Media Marketing will equip you with the skills and experience that employers demand of modern marketing professionals and you will graduate with experience in digital marketing analytics and strategy, search engine optimisation, social media marketing and digital content creation. As this course is accredited by the Chartered Institute of Marketing (CIM), you’ll have the opportunity to complete a Certificate in Professional Digital Marketing alongside your degree. This will improve your employability as it’s sought after by many recruiters. We teach everything through a real-world perspective, which means you will learn how to apply your knowledge. We also use the latest industry software. You will graduate with experience of how to develop and implement a digital marketing strategy, use search engine optimisation and create content for videos, images podcasts and webinars. You will also delve into digital marketing analytics, learn how to audit an online channel and do research into consumer behaviour. Other key topics include regulations and how to evaluate a return on investment. In your final year, you will carry out a consultancy project where you will offer support to a company. It could range from drawing up a social media strategy to helping the business improve its customer experience and website. We also have plans to develop our own marketing agency, which is set to be overseen by students. This will give you wider opportunities to work with external organisations on specific projects. Our academic staff also bring a wealth of marketing experience and research expertise. This includes work with multinational companies such as Coca-Cola and Marriott Hotels. They also have proven track records of transforming business performance through digital marketing techniques. On successful completion of study, we will issue the following award: BSc (Hons) Digital and Social Media Marketing
Modules
Foundation Year Core: Business Performance; Business Simulation Project; Communication in the Digital Age; External Business Environments; Managing People for Planet and Profit Year One Core: Advertising and Marketing Communications; Digital Content Creation; Digital Marketing Techniques; Marketing in the Business Environment; Monitoring and Measuring in Digital Environments; Social Media Strategy Year Two Core: Consumer and Organisational Behaviour; Data Analysis and Visualisation; Digital Customer Experience; Digital Marketing Strategy; Managing Global Digital Brand Responsibility Year Two Optional; Operations Management; Sustainable Business Development Year Three Core: Consultancy/Management Project in Specialism; Corporate Reputation and Ethics; Marketing Research; Strategic Marketing Management Year Three Optional: Innovative Change Management; Leadership Strategy and Social Impact; Strategic Management in a Global Context
Assessment method
Assessment methods depend on the modules you will be studying. The primary methods of assessment are coursework and evaluative assignments, digital portfolio development, in-class tests, presentations (both individual and group) and examinations.
How to apply
29Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- N1NB
- Institution code:
- S72
- Campus name:
- University of Staffordshire (Stoke Campus)
- Campus code:
- -
Points of entry
The following entry points are available for this course:
- Foundation
Entry requirements
Qualification requirements
UCAS Tariff - 48 points
Student Outcomes
Operated by the Office for Students
Employment after 15 months (Most common jobs)
Go onto work and study
The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
Tuition fees
| England | £9250 | Year 1 |
| Northern Ireland | £9250 | Year 1 |
| Scotland | £9250 | Year 1 |
| Wales | £9250 | Year 1 |
| Channel Islands | £9250 | Year 1 |
| EU | £16750 | Year 1 |
| International | £16750 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
For further details of what is and is not included in your tuition fees please visit www.staffs.ac.uk/undergraduate/fees/
Provider information
University of Staffordshire
College Road
Stoke on Trent
ST4 2DE