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Course summary

The BA (Hons) Creative Advertising degree at Lincoln focuses on generating engaging and innovative communications. Shaped by collaborations with advertising agencies, this course aims to consider creative solutions for the challenges of global marketing. It explores the relationship between conceptual thinking, copywriting and design with the aim of helping students to develop an understanding of the integrated nature of effective advertising. Students have opportunities to work with a range of media, from television and print to digital and ambient advertising. Working on creative briefs for clients can help to equip students with the practical skills and insight needed to meet real-world challenges. Many of our academics are experienced practitioners who maintain industry links, helping to create opportunities for work experience. Our students are encouraged to enter, and are regularly successful in, national and international competitions such as D&AD, YCN and Cannes Future Lions.

Modules

In the first year, you can study visual language, problem-solving and communication techniques, whilst placing advertising in its socio-historical context. There are opportunities to respond to advertising briefs, which require a sound grasp of commercial communications and the ability to identify and reach defined audiences. Strategy, concept and execution can be learnt through extensive practice in the studio. In the final year, you have the opportunity to refine your portfolio of work and undertake a showcase of professional-standard advertising campaigns across different communication channels.

Assessment method

The way students will be assessed on this course will vary for each module. It could include coursework, such as a dissertation or essay, written and practical exams, portfolio development, group work or presentations to name some examples. Throughout this degree, students may receive tuition from professors, senior lecturers, lecturers, researchers, practitioners, visiting experts or technicians, and they may be supported in their learning by other students.


How to apply

Application codes

Course code:
W213
Institution code:
L39
Campus name:
Lincoln (Main Site)
Campus code:
L

Points of entry

The following entry points are available for this course:

  • Year 1
  • Year 2
  • Year 3

Entry requirements

Qualification requirements

The University accepts a wide range of qualifications as the basis for entry and will consider applicants who have a mix of qualifications. We also consider applicants with extensive and relevant work experience and will give special individual consideration to those who do not meet the standard entry qualifications.

Additional entry requirements

Interview

Portfolio


English language requirements

In addition to meeting the academic requirements, Overseas students will also be required to demonstrate English language proficiency equivalent to IELTS 6.0 overall, with a minimum of 5.5 in each element. Please visit our English language requirements page for a full list of the English qualifications we accept: https://www.lincoln.ac.uk/home/studywithus/internationalstudents/englishlanguagerequirementsandsupport/englishlanguagerequirements/

If you have studied outside of the UK, you can find more information about the wide range of international qualifications we accept by visiting our entry requirements and your country page:

https://www.lincoln.ac.uk/home/studywithus/internationalstudents/entryrequirementsandyourcountry/


Unistats information

Operated by the Office for Students
No data
Student satisfaction
80%
Employment after 15 months (Most common jobs)
85%
Go onto work and study

The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

Channel Islands £9250 Year 1
England £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Northern Ireland £9250 Year 1

Additional fee information

For each course students may find that there are additional costs. These may be with regard to the specific clothing, materials or equipment required, depending on their subject area. Some courses provide opportunities for students to undertake field work or field trips. Where these are compulsory, the cost for the travel, accommodation and meals may be covered by the University and so is included in the fee. Where these are optional students will normally (unless stated otherwise) be required to pay their own transportation, accommodation and meal costs. Some courses offer the opportunity to take part in placements. When students are on an optional placement in the UK or overseas or studying abroad, they will be required to cover their own transport and accommodation and meals costs. Placements can range from a few weeks to a full year if students choose to undertake an optional sandwich year in industry. Students are encouraged to obtain placements in industry independently. Tutors may provide support and advice to students who require it during this process. With regards to text books, the University provides students who enrol with a comprehensive reading list and our extensive library holds either material or virtual versions of the core texts that students are required to read. However, students may prefer to purchase some of these for themselves and will therefore be responsible for this cost. The School aims to subsidise third year showcase work. However, students can expect to collectively raise additional funds between themselves towards a 'private view' entertainments budget, should they choose to do so. A figure of £200 is approximate and depends on the size of the year group and number attending.
Creative Advertising at University of Lincoln - UCAS