The BA (Hons) Creative Advertising degree at Lincoln focuses on generating engaging and innovative communications. Shaped by collaborations with advertising agencies, this course aims to consider creative solutions for the challenges of global marketing. It explores the relationship between conceptual thinking, copywriting and design with the aim of helping students to develop an understanding of the integrated nature of effective advertising. Students have opportunities to work with a range of media, from television and print to digital and ambient advertising. Working on creative briefs for clients can help to equip students with the practical skills and insight needed to meet real-world challenges. Many of our academics are experienced practitioners who maintain industry links, helping to create opportunities for work experience. Our students are encouraged to enter, and are regularly successful in, national and international competitions such as D&AD, YCN and Cannes Future Lions.
In the first year, you can study visual language, problem-solving and communication techniques, whilst placing advertising in its socio-historical context. There are opportunities to respond to advertising briefs, which require a sound grasp of commercial communications and the ability to identify and reach defined audiences. Strategy, concept and execution can be learnt through extensive practice in the studio. In the final year, you have the opportunity to refine your portfolio of work and undertake a showcase of professional-standard advertising campaigns across different communication channels.
The way students will be assessed on this course will vary for each module. It could include coursework, such as a dissertation or essay, written and practical exams, portfolio development, group work or presentations to name some examples. Throughout this degree, students may receive tuition from professors, senior lecturers, lecturers, researchers, practitioners, visiting experts or technicians, and they may be supported in their learning by other students.
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
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- Lincoln (Main Site)
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Points of entry
The following entry points are available for this course:
- Year 1
- Year 2
- Year 3
The University accepts a wide range of qualifications as the basis for entry and will consider applicants who have a mix of qualifications. We also consider applicants with extensive and relevant work experience and will give special individual consideration to those who do not meet the standard entry qualifications.
Additional entry requirements
English language requirements
In addition to meeting the academic requirements, Overseas students will also be required to demonstrate English language proficiency equivalent to IELTS 6.0 overall, with a minimum of 5.5 in each element. Please visit our English language requirements page for a full list of the English qualifications we accept: https://www.lincoln.ac.uk/home/studywithus/internationalstudents/englishlanguagerequirementsandsupport/englishlanguagerequirements/
If you have studied outside of the UK, you can find more information about the wide range of international qualifications we accept by visiting our entry requirements and your country page:
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Fees and funding