Marketing (with study abroad) at University of Hull - UCAS

Course summary

Your future as a marketing professional starts here. Blend theory with practice as you learn about the fundamentals and future of marketing – from digital marketing and social media, to market dynamics, communications and branding. And learn how to balance your own goals against society and the environment’s needs. Broaden your horizons with a year of study at one of our partner universities across Europe, Asia, North America, or Australia. Gain new skills, build international contacts, and immerse yourself in a different culture and environment. Put yourself in pole position for a stellar marketing career with hands-on experience from day one, working on practical projects with real businesses. Past students have worked with the likes of Team GB, Pepsi, Bosch, Tesco, Microsoft, and McCain Foods. Some have even taken part in The Pitch, a national competition run by the Chartered Institute of Marketing (CIM). Speaking of... Our course is fully accredited by the CIM. That means three things: significant exemptions from essential exams, a quicker route to further professional qualifications, and graduating already part-qualified. And that means you could start on a higher salary. Why study at Hull? • Get hands-on from day one: On top of your built-in year abroad at one of our international partner universities, you’ll get the chance to work on live industry projects for big-name brands. • Qualify faster and earn more: Thanks to our CIM accreditation you’ll graduate already part-qualified, which could mean you start on a higher salary. • 100% employability: A perfect 100% of our students are in work or further study 15 months after graduating.¹ Where could this take you? Blending theory with practice will give you a rock-solid CV, with real-world examples from industry projects to impress employers. Our graduates go into a wide range of careers with international brands and household names, including IBM, Asda, Heinz, Young’s Seafood, and Rolls-Royce. You could take on roles like brand or product manager, digital and social media executive, or content creator/influencer. Enhance your prospects with on-campus digital marketing masterclasses – great for networking which could lead to an internship or job offer. ¹ (Marketing and Business Strategy) UK domicile full-time first degree leavers; Higher Education Graduate Outcomes statistics, for the academic year 2020/21, published by HESA June 2023.


Core modules World Economy Developing Self and Others Engaging with Entrepreneurial Organisations Disruptive Marketing Innovations Marketing Data and Analysis Digital and Social Media Marketing Strategy International Marketing Strategic Marketing Planning and Auditing Optional modules Understanding Entrepreneurship Leadership and Change Management Summer School Sustainable Business and Innovation All modules are subject to availability and this list may change.

Assessment method

You'll be assessed through a combination of written, practical and coursework assessments throughout your degree. Written assessment typically includes exams and multiple choice tests. Practical is an assessment of your skills and competencies. This could include presentations, school experience, work experience or laboratory work. Coursework typically includes essays, written assignments, dissertations, research projects or producing a portfolio of your work.

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Chartered Institute of Marketing

How to apply

Application codes

Course code:
Institution code:
Campus name:
The University of Hull
Campus code:

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Applicants with other qualifications are welcome to apply.

English language requirements

TestGradeAdditional details
IELTS (Academic)6This course requires IELTS 6.0 overall, with at least 5.5 in each skill. For other English language proficiency qualifications accepted by the University please visit
Institution's Own Test60% overall (with minimum 55% in each skill)

Please click below for a list of the English language qualifications we accept.

Fees and funding

Tuition fees

Republic of Ireland £9250* Year 1
England £9250* Year 1
Northern Ireland £9250* Year 1
Scotland £9250* Year 1
Wales £9250* Year 1
Channel Islands £9250* Year 1
International £16500* Year 1

*This is a provisional fee and subject to change.

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Marketing (with study abroad) at University of Hull - UCAS