Course summary

Digital Marketing MSc explores the exciting and dynamic world of digital marketing. You will investigate the debates around the Virtual Reality, the Metaverse, Artificial Intelligence, Digital Transformation and Digital skills that are framing the world around us. Develop your understanding of marketing, grow your social media skills and use industry data to analyse and interpret the world you work in on this digital marketing Master’s. Build on your general business background and prepare for your career in marketing. Discover marketing concepts and apply your learning and skills with practical industry projects and creative digital tasks. You’ll explore topics including content creation, e-commerce, data insights and analytics, the customer experience, social media marketing, marketing ethics, sustainability, and futurology. Accredited by the Digital Marketing Institute (DMI), this Masters degree is designed to be leading-edge to prepare you as a professional digital marketer for the 21st century workplace. This course explores the exciting and dynamic world of digital marketing. You will investigate the debates around the Virtual Reality, the Metaverse, Artificial Intelligence, Digital Transformation and Digital skills that are framing the world around us. Accredited by the Digital Marketing Institute (DMI), this Masters will also allow you to be certified as a Certified Digital Marketing Professional. Membership of the DMI is Included in the course fee and gives you access to a wealth of study materials and rich content via the DMI student online portal. Modules: Strategic Digital Marketing This module addresses topic around Digital Marketing Strategy, Search Engine Optimisation (SEO) & website optimisation. Investigate the world of YouTube and Display Advertising, evaluate effectiveness using Analytics with Google Analytics. Social Media & Content Creation Learn about the growth of social channels and gain an overview into the background & history of how social content and networks have developed. Explore issues around Disintermediation & reintermediation. Take part in debates and discussions around Ethics, the Creator Economy and how you can create your own effective content and be a Content Creator within the digital landscape as it is today. Digital Diversity Investigate bridging the digital divide and how the digital environment can be designed for inclusion for all users. Learn about Regulation & codes of conduct and issues around Digital discrimination. How can marketers and managers plan for a more inclusive digital workforce. The Professional Digital Marketer This module is designed to prepare you to be a digital marketing professional for the modern workplace. You will investigate the importance of Career goal setting, examine your Digital footprint audit, take part in Web portfolio designing and experience the importance of Network optimisation. E-Commerce Gain an overview of the e-commerce industry and trends. Understand digital consumer segments and the Online buying journey consumers take. Examine marketing models and concepts and the role of personalisation within e-commerce. Learn the practical realities and importance of analysing and forecasting online performance. Digital Futures What will the Digital Future bring or look like. Learn about Hype cycles, Futurology – and the study of research & development, Trend research, conduct Vertical dives – e.g. into healthcare martech or explore a Topical dive into a digital feature that is a discussion point of the moment– e.g. AI, blockchain, wearables, and perhaps for your future – Meet the PhD…. Digital Project or Dissertation You will have the option to undertake a dissertation – a piece of individual, original research OR choose to take a practitioner-focused digital project.