Course summary

OVERVIEW Whatever the brand, whatever the market and whatever the media, successful advertising brings together a combination of creative thinking, commercial awareness and strategic insight. Combining creative thinking, commercial awareness, and strategic insight, you’ll study topics including behavioural economics, ethics and sustainability, digital communications and data analysis, to develop integrated campaign strategies across both traditional and digital media. Along the way, you’ll have access to the real professionals – whether as guest lecturers, campaign clients or placement employers. So, by the time you leave us, you’ll be ready to join their ranks in the industry. FEATURES AND BENEFITS

• Learn from the experts - Our lecturers have worked in agencies, consultancies and client-side including the BBC, Conde Nast and PWC. They’ll use their first hand experience to inform their teaching.

• Enhance your Employability - through activities including internships, volunteering or learning a new language. With our award winning ‘Rise at Manchester Met’ programme you can gain extra academic credits towards your degree.

• A Creative City - Manchester is a vibrant hub for creative and digital media, offering access to a wide network of agencies, organisations, and entrepreneurs, whom we regularly connect with through guest lectures, placements, and networking events.

• Sustainable Practices – The programme integrates sustainability into your studies, equipping you with the knowledge and skills to lead ethical, responsible, and climate-conscious campaigns that influence real change.