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Marketing (Industry) at Lancaster University - UCAS

Course options

2026 - 2027
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Lancaster University has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.

Open days

11Oct
Lancaster University Open Day
Undergraduate

Course summary

BSc Marketing (Industry) at Lancaster equips you with the knowledge and skills required for a successful career in an industry that shapes society and drives innovation. You will gain an in-depth understanding of markets and consumers, and topics such as how influencers are changing the marketing landscape, the ethics behind collecting consumer data, how businesses can form strategic partnerships and how to negotiate sustainable deals. Why Lancaster? When you study Marketing at Lancaster, you will tackle critical questions, such as: Why do people buy a product? How do consumers make decisions? How are influencers changing the marketing landscape? You can choose to study topics including:

  • Brand strategy
  • Consumer behaviour
  • Social media management
  • Strategic marketing
  • Market research
As a BSc Marketing student, you will be challenged to think critically and mindfully about marketing in relation to a range of topics, including the use of big data, the treatment of supplier networks, over-consumption, and negotiation strategies during turbulent times. You will work on a live client project, which will help to prepare you for life as a professional marketer. These projects strengthen your market research abilities and allow you to apply theoretical knowledge in the real world. Previous projects have been with companies including the MOBO Awards, Saatchi & Saatchi, Tesco, and Lake District Tourism, as well as numerous small and medium-sized enterprises (SMEs) and charities. Open doors with your industry experience On this course, you spend your third year on placement in industry, giving you the chance to gain work experience and become more employable. Research shows that students who complete work placements are employed more quickly when they graduate than students who don't go on placement. Important Information For the most up-to-date course information and more details, we recommend that you revisit our website before submitting your application.

How to apply

14Jan

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Course code:
N505
Institution code:
L14
Campus name:
Main Site
Campus code:
-

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

GCSE English Language grade B or 5

Student Outcomes

Operated by the Office for Students

There is no data available for this course. For further information visit the Discover Uni website.

Fees and funding

Tuition fees

No fee information has been provided for this course

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

For information on our fees, please see www.lancaster.ac.uk/study/fees-and-funding.
Marketing (Industry) at Lancaster University - UCAS