Course summary

Prepare yourself for today’s fast-paced digital landscape with our MSc Digital Marketing. You’ll learn about digital marketing strategy and we’ll teach you about the latest tools and technologies in the industry, including generative AI and e-commerce, so that you graduate work-ready. Course description This course will equip you with the skills that you need for a career as a socially responsible digital marketing professional. You do not need to have studied marketing before to study this course. We’ll teach you the essential marketing theory that you’ll need and we’ll develop your strategic, analytical and practical digital skills too. With hands-on experience in social media management, influencer engagement, content strategy, performance analytics, ethical digital practice and using campaign planning platforms, you’ll graduate ready to enter the digital marketing profession. Guest lectures from industry professionals and workshops will give you access to the latest thinking and practice. You can also choose to undertake an industry-based project for your dissertation where you can apply real-world data and analysis alongside the theory from the course. Accreditation The Management School is Triple Crown accredited by AMBA, EQUIS and AACSB. We are currently seeking accreditation by the Chartered Institute for Marketing (CIM) for 2026-27 entry to this course. Please visit our website for the most up-to-date course information.