Modules

Year 1 Block 1: Fundamentals of Organisations and Markets in a Global Context Block 2: Principles of Marketing Block 3: Decision Making for Marketing Block 4: Marketing in Action: Social, Environmental and Digital Impact Year 2 Block 1: Brand Management Block 2: Customer Insight: Consumer Behaviour and Research Block 3: Integrated Marketing Communications Block 4: Contemporary Issues in Marketing Year 3 Block 1: Marketing Strategy and Analytics Block 2: Engagement Marketing: Communities, Content and Creativity Block 3: Critical Perspectives in Marketing OR Marketing Innovation Block 4: Brand Portfolio OR Dissertation

Assessment method

Teaching and assessment Over the whole programme, there is a varied mix of assessment including: group presentations, case study analysis, individual exercises, report writing, short form unseen exercises and essay writing. Teaching contact hours This is a full-time course. Each module is worth 30 credits. It is expected that student will spend a total of 300 hours of study for each module. You should be prepared to devote approximately 10 contact hours a week to your studies and additional independent hours of study in order to succeed. Teaching is through a mix of lectures, tutorials, seminars and lab sessions and the breakdown of these activity types is shown in each module description. Other: In addition, each module provides a two-hour surgery each week for individual consultation with the lecturer. You will also have timetabled meetings with your personal tutor and careers and/or subject meetings scheduled throughout the year. Self-directed study: In order to prepare for, and assimilate, the work in lectures and seminars you will be expected to use our on-line resources, participate in flipped or virtual classroom discussions on our virtual learning environment (VLE) and engage in personal study and revision for approximately 25 hours per week. Block teaching You deserve a positive teaching and learning experience, where you feel part of a supportive and nurturing community. That’s why most students will enjoy an innovative approach to learning using block teaching, where you will study one module at a time. You’ll benefit from regular assessments - rather than lots of exams at the end of the year - and a simple timetable that allows you to engage with your subject and enjoy other aspects of university life such as sports, societies, meeting friends and discovering your new city. By studying with the same peers and tutor for each block, you’ll build friendships and a sense of belonging.

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Chartered Institute of Marketing
• Institute of Direct and Digital Marketing