University of Chester

Degree level: Undergraduate

Digital Marketing (with Professional Placement Year)

Course options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Succeed in an increasingly digital world. Explore the latest digital technologies. Innovate and create solutions for real digital marketing challenges. Why Study With Us? Digital Marketing is something you cannot learn simply from textbooks. You need real, hands-on experience. The degree course is designed just for this purpose. Right from the start, you will work on real, live digital projects, so you will develop the skills needed to excel in this fast-paced industry. Chester Business School is a innovative campus in the heart of the city. It is a special and unique place that will enable you to flourish and grow from undergraduate student to confident digital marketing professional. You are an individual here. We strive to help you achieve your personal ambitions. Throughout your degree course, you will be mentored and supported by a Personal Tutor. These are the people who will support you through life’s challenges. You will also benefit from our Student Academic Representatives (StARs). These are the students who make sure that your voice is heard. As one of our digital marketing graduates you will gain not just valuable experiences, you will develop an outstanding professional portfolio that you can showcase to your future employers.


Your transformation from new student to future digital marketing expert starts from day one. In your first year, learn marketing fundamentals alongside practical application. This includes planning, building and successfully launching a website. You will build on this in year two. Open and explore the digital marketer’s tool-kit. Learn to use these tools, including social media, mobile, virtual and augmented reality. Discover the wealth of possibilities this toolkit has for creating outstanding, successful campaigns. Start to shape your career path by focusing on an aspect of digital marketing that inspires you and undertake a 5-week work placement that suits your personal interests and ambitions. In your final year you will look at all the exciting developments in digital marketing technology that will impact upon the future of marketing. This includes mixed reality, understanding big data, and smart technologies. You will carry out an original supervised research project into a subject you select and complete a module designed to maximise your individual professional success. Everything you study is done alongside the development of hands-on digital marketing skills. You will be looking at solutions to digital marketing challenges for organisations from small companies, charities through to leading multi-nationals.

Assessment method

You will be assessed in a variety of ways, including: business reports, essays, presentations, web development projects, work-based projects and examinations.

How to apply

Application codes

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Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Please note the Welsh Baccalaureate (core) and A Level General Studies will be recognised in our offer. We will also consider a combination of A Levels and BTECs/OCRs.

Unistats information

Operated by the Office for Students
Student satisfaction
Employment after 15 months (Most common jobs)
Go onto work and study

The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

EU £9250 Year 1
England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1

Additional fee information

The University may increase these fees at the start of each subsequent year of your course in line with inflation at that time, as measured by the Retail Price Index. These fee levels and increases are subject to any necessary government, and other regulatory, approvals.
Digital Marketing (with Professional Placement Year) at University of Chester - UCAS