Course summary

Why choose this course Creative, client-facing, analytical, practical or more: whatever marketing specialism you aspire to, our MSc Strategic Marketing aims to equip you with the fundamental concepts, models, digital tools and processes that are necessary for gaining sustainable competitive advantage in the marketplace. You'll gain comprehensive strategic, digital marketing and social media knowledge and skills, which will give you advanced understanding of contemporary marketing principles. Digital and strategic marketing skills are vital for marketing in a data-driven world, and this course will give you the knowledge and skills you need to make informed marketing decisions in today’s dynamic marketing world. You will develop as an agile and entrepreneurial marketing professional and will be an asset for future employers. As an MSc student of Strategic Marketing, you’ll be based in Surrey Business School and be part of a vibrant community focused on improving business practice and creating a sustainable and positive change. The School is renowned for its: World-class teaching and research Strong focus on entrepreneurship and enterprise Vibrant and diverse community Excellent career prospects. What you will study At Surrey Business School, we emphasise innovation and leadership, and provide an in-depth and hands-on approach to teaching. Our MSc Strategic Marketing builds on the established research strengths and teaching capabilities of the Department of Marketing which will equip you with the attributes, ways of thinking and behaviour of a contemporary marketing professional. Students will learn advanced analytics techniques adopted by the leading organisations to assess and manage customer service experience. We’ll bring out your creativity and problem-solving abilities and develop your skills as a successful marketer. We’ll teach you the ‘ins’ and ‘outs’ of marketing strategies, processes and techniques. You’ll also learn about communication, digital and social media marketing, marketing research, and customer-facing functions. You’ll study a range of core concepts from other management disciplines, including innovation management. You can tailor our course to suit your career aspirations by choosing from distinctive optional modules, covering different topics such as global strategy, marketing analytics and more.