Course summary

Intrigued by viral social media, captivating creatives that propel brands, or dreaming of crafting unforgettable ads? If shaping impactful advertising excites you, a career in creative advertising might be your perfect path. This practical course combines artistic vision, strategic thinking, and technical skills, equipping you with the skills to create engaging, powerful advertising that engages and resonates with your intended audiences. Course Overview This course covers a wide array of advertising aspects, from ideation and brand development to practical techniques, behavioural science, and research. It spans traditional print to modern digital and social media advertising, ensuring a comprehensive, forward-thinking curriculum. Learn from experienced professionals and guest thought leaders in advertising, gaining key insights and knowledge. Our art campus encourages a creative, collaborative environment where you'll work with peers from disciplines like graphic design, filmmaking, and illustration, reflecting the interdisciplinary essence of the advertising industry. With access to industry-standard tools, software, workshops, photography studios, and TV facilities, you'll be well-equipped to realise your creative visions. The support of our tutors, skilled technicians, and a community of creative practitioners will further enrich your learning experience. On this course you will...

• Learn to create advertising campaigns that resonate with audiences, emphasising strategic brand positioning.

• Develop a strong understanding of advertising's societal impact and cultivate ethical responsibility in creative work.

• Gain a comprehensive skill set covering ideation, brand development, practical techniques, and research application.

• Acquire practical experience through real-world scenarios, preparing you for the challenges of the advertising industry.

• Access workshops, facilities, and tools used in the field, ensuring you're well-prepared for a career in advertising.

• Introducing Visual Communication

• Introduction to Advertising

• Copywriting and the Language of Advertising

• Collaborative Practice

• Cultural Contexts

• Advertising Strategy

• Digital Strategies in a Connected World

• The Agency

• TV Commercial

• Campaign Response Project

• Campaign Development

• Independent Research Paper

• Campaign Showcase