The University of Cumbria's Creative Advertising programme empowers you to master impactful advertising, covering practical techniques, brand development, critical thinking, and research application. Gain hands-on experience crafting compelling campaigns across diverse media platforms. Develop skills in analysing and applying research across digital, social, TV, and print. Access to advanced resources like workshops, photography, and TV facilities enrich your learning experience. Course Overview The Creative Advertising programme prepares you for a versatile role in the advertising industry, providing you with well-rounded skills and a transformative perspective. Covering ideation, brand development, practical advertising techniques, and research application. Equipping you with the skills for crafting impactful advertising campaigns, it nurtures the creation of resonating messages for target audiences, with a focus on strategic brand positioning. Enriched by workshops, 3D facilities, digital and analogue photography, and broadcast-level TV facilities. This access to resources empowers you to bring your creative visions to life with industry-standard tools. A notable aspect of the programme is its emphasis on the societal role of advertising, you will explore broader implications, fostering ethical awareness for responsible creative utilisation. Integrating research is pivotal, enriching campaigns with data-driven insights for real-world efficacy. On this course you will...
- Learn to create advertising campaigns that resonate with audiences, emphasising strategic brand positioning.
- Develop a strong understanding of advertising's societal impact and cultivate ethical responsibility in creative work.
- Gain a comprehensive skill set covering ideation, brand development, practical techniques, and research application.
- Acquire practical experience through real-world scenarios, preparing you for the challenges of the advertising industry.
- Access workshops, facilities, and tools used in the field, ensuring you're well-prepared for a career in advertising.
- Introducing Visual Communication
- Introduction to Advertising
- Copywriting and the Language of Advertising
- Collaborative Practice
- Cultural Contexts
- Advertising Strategy
- Digital Strategies in a Connected World
- The Agency
- TV Commercial
- Campaign Response Project
- Campaign Development
- Independent Research Paper
- Campaign Showcase
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
- Course code:
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- Campus name:
- Carlisle - Brampton Road
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Points of entry
The following entry points are available for this course:
- Year 1
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
|Northern Ireland||£9250||Year 1|