Course summary

Our Fashion Marketing Management degree is where creativity meets business. Combining fashion, marketing and management to prepare you for a range of leadership roles in the fashion industry. Discover how the fashion industry operates and gain the strategic and digital skills to market brands successfully. Learn to shape the future of fashion through industry-standard software and omnichannel marketing from social media to in-person experiences. Become the next marketing mastermind behind the campaigns that shape the global fashion scene. You’ll understand what makes fashion consumers tick, master the art of strategic brand management, and navigate the ever-evolving landscape of international fashion marketing. Developed with and accredited by the Chartered Institute of Marketing (CIM), our industry-aligned curriculum ensures you’re on the cutting edge of industry knowledge and practical skills. In the world of global fashion, brand and marketing managers need to understand different cultures, international markets, and the best ways to launch and grow brands worldwide. You’ll work on globally relevant projects, with opportunities to jet off for study trips or exchange visits. By understanding the ethical issues facing the fashion industry, you’ll emerge as a strategic and responsible fashion marketer, equipped with the creative expertise and visual skills to craft impactful marketing campaigns and shape the future of fashion. We offer this degree with two study options. You can choose three years full-time or four years full-time which would include a one-year industry placement between years two and three that will give you hands-on experience in a real-life working environment. This year in industry gives you practical skills that many employers seek, giving you a competitive edge upon graduation.