Course options

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Why Study BA Advertising, Public Relations and Branding The only degree in the UK that combines advertising, public relations and branding, this course is aimed towards those people who want a high performing, fast-paced career in the world of marketing and communications. A degree from Middlesex University is a sign you can meet the professional demands employers are looking for. Our graduates have gone on to work for companies such as Ogilvy, Warner Bros, Universal, Adidas and many more. Keep up with this constantly evolving industry People are creating, consuming and sharing content in new and innovative ways. If you’re passionate about working in advertising, brand management or publicity campaigns, then our course will set you up with the tools to succeed. The course covers core topics such as brand management, campaign planning, public relations, social media marketing and digital advertising. You’ll be equipped with the creative thinking, communication, and strategy skills required for a fast-paced and ever-evolving career. During your course, you'll develop your understanding of the roles that PR, advertising and branding play in every aspect of society. You'll also build a portfolio of work by planning and implementing campaigns, producing adverts and other kinds of promotional content for both traditional and online channels. You’ll also learn how to work in virtual teams using a variety of project management tools, and you’ll have free licensed access to the latest industry standard software such as the Adobe Creative Suite to ensure you’ve got the digital skills employers are looking for. We support you and your career goals London is the global centre for advertising and PR, and we use this to host virtual networking opportunities and online guest lectures with some of the industry's top performers. You'll also have an opportunity to take part in a work placement to build your professional network. You’ll have a Personal Tutor directly related to your course and if you'll receive support with academic writing, numeracy and library skills. Our Student Learning and Graduate Academic Assistants have studied your subject and can support you based on their own experience. Diversity and decolonising the curriculum We are working to actively overcome the prejudices both direct and indirect that young people (especially young people of colour and those from less advantaged backgrounds) might face in higher education and media industries. We have taken concrete steps in decolonizing our curriculum and we work hard to ensure we offer a diverse range of learning materials, resources and space for exploration and creativity for all students in our quest to further that commitment.

Modules

Year 1 - Compulsory Brands, Media and Society (30 credits) Public Relations Practice (30 credits) Creative Advertising (30 credits) Content Design (30 credits) Year 2 - Compulsory Understanding Consumer Culture (30 credits) Campaign Planning (30 credits) Brand Management (30 credits) Year 2 - Optional Creative Industries Work Placement (30 credits) Promotional Video Production (30 credits) Promotional Cultures (30 credits) Year 3 - Compulsory Independent Project (30 credits) Social Media & Public Relations (30 credits) Digital Advertising (30 credits) Year 3 - Optional Campaigns and Social Impact (30 credits) Entrepreneurship (30 credits) Place Branding and International Diplomacy (30 credits)


How to apply

Application codes

Please select a course option – you will then see the application code you need to use to apply for the course.

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Entry requirements listed are accurate at the time of publishing and vary between programmes. Please check your chosen course page for specific entry requirements. Depending on your chosen course, we also consider a combination of qualifications. The latest entry requirements can be found on the course page at https://www.mdx.ac.uk/courses/undergraduate/advertising-public-relations-and-branding. We have a personalised admissions approach in which we make fair, but aspirational offers to our applicants. We feel it’s important that you continue to aim high and achieve great results. If you don’t quite make the grades you hoped to, we’ll look at more than your qualifications when making our final decision. We’ll take into consideration any barriers you may have faced in your learning, especially with potential disruption due to the coronavirus, your achievements in other areas and your personal statement. At Middlesex, we’ll always aim to be as flexible as possible. We pride ourselves on how we recognise potential in our applicants, and support them to succeed in the future.

Please click the following link to find out more about qualification requirements for this course

http://www.mdx.ac.uk/courses/help-with-your-application/undergraduate-application/entry-requirements


English language requirements

TestGradeAdditional details
IELTS (Academic)6With a minimum of 5.5 in each component
TOEFL (iBT)72With at least 17 in listening & writing, 20 in speaking and 18 in reading
PTE Academic51With at least 51 in all components

Unistats information

Operated by the Office for Students
71%
Student satisfaction
65%
Employment after 15 months (Most common jobs)
82%
Go onto work and study

The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
EU £15100 Year 1
International £15100 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Advertising, Public Relations and Branding at Middlesex University - UCAS