Advertising, Public Relations and Branding at Middlesex University - UCAS

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Course summary

Why Study BA Advertising, Public Relations and Branding at Middlesex This unique degree combines advertising, public relations, and branding, creating a fast-paced path for a high-performing career in marketing and communications. Our course has a reputation for meeting professional demands with graduates being sought after by industry leaders like Ogilvy, Warner Bros, and Adidas. What will you learn? Explore the core concepts of brand management, campaign planning, PR, social media marketing, and digital advertising. Create a compelling portfolio with academic and creative work, mastering self-branding and reputation management. Benefit from industry-standard software like Adobe Creative Suite, and gain insights into consumer behavior to design and pitch creative campaigns. The course fosters collaboration through group projects and offers a dedicated work placement in the second year for hands-on experience. How do we support your career development? Our London location, the hub of advertising and PR provides networking opportunities, online guest lectures, and work placements to build professional networks. You'll secure a work placement to expand your professional network and receive dedicated support from Academic Advisors, aiding in academic skills and practical industry knowledge. With a comprehensive curriculum covering research methods, creative campaign development, and real-world insights, you'll craft a compelling portfolio ready for the professional landscape. Graduates have excelled in roles spanning creative copywriting, account management, social media specialization, and more, showcasing the program's practical excellence and academic achievements. Introducing our new Learning Framework After working with our students to gather feedback on what they love most about our courses, we’re making some changes to how we structure and teach our programmes for the start of the 2024/25 academic year. You can find more information about how this course is affected by viewing the relevant course information sheet on our Learning Framework page: https://www.mdx.ac.uk/study/learning-framework/

Modules

Year 1 - Compulsory Brands, Media and Society (30 credits) Public Relations Practice (30 credits) Creative Advertising (30 credits) Content Design (30 credits) Year 2 - Compulsory Understanding Consumer Culture (30 credits) Campaign Planning (30 credits) Brand Management (30 credits) Year 2 - Optional Creative Industries Work Placement (30 credits) Promotional Video Production (30 credits) Promotional Cultures (30 credits) Year 3 - Compulsory Independent Project (30 credits) Social Media & Public Relations (30 credits) Digital Advertising (30 credits) Year 3 - Optional Campaigns and Social Impact (30 credits) Entrepreneurship (30 credits) Place Branding and International Diplomacy (30 credits)


How to apply

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

We have a personalised admissions approach in which we make fair, but aspirational offers to our applicants. We feel it’s important that you continue to aim high and achieve great results. If you don’t quite make the grades you hoped to, we’ll look at more than your qualifications when making our final decision. We’ll take into consideration any barriers you may have faced in your learning, especially with potential disruption due to the coronavirus, your achievements in other areas and your personal statement. At Middlesex, we’ll always aim to be as flexible as possible. We pride ourselves on how we recognise potential in our applicants, and support them to succeed in the future.

Please click the following link to find out more about qualification requirements for this course

http://www.mdx.ac.uk/courses/help-with-your-application/undergraduate-application/entry-requirements


English language requirements

TestGradeAdditional details
IELTS (Academic)6With a minimum of 5.5 in each component
TOEFL (iBT)72With at least 17 in listening & writing, 20 in speaking and 18 in reading
PTE Academic51With at least 51 in all components

Student Outcomes

Operated by the Office for Students

There is no data available for this course. For further information visit the Discover Uni website.

Fees and funding

Tuition fees

Republic of Ireland £9250 Year 1
England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
EU £16600 Year 1
International £16600 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Advertising, Public Relations and Branding at Middlesex University - UCAS