Middlesex is innovating again to offer a new degree in Advertising, PR and Branding that directly responds to an ever-changing business and technology environment. Our degree was developed with industry partners to provide you with the skills you need to succeed. It responds to the new ways people consume, create and share content in the digital era, and recognises that the creation and management of brands are crucial skills for those working in advertising and public relations. Why study BA Advertising, Public Relations and Branding at Middlesex University? If you are passionate about working in the media, this degree ensures you gain the skills needed to work in a promotional or communications capacity not only in the creative industries but across the business, charity and public sectors. At Middlesex it’s not just about the how, it’s also about the why. Learn the practical skills to plan and implement campaigns across different media while developing your critical understanding of the important (sometimes controversial) roles advertising, PR and branding play in our culture and politics. At the heart of the degree is a focus on branding and digital media and you can expect to be taught by award-winning academics as well as professionals with extensive industry experience. Our team have recently produced ground-breaking research on collaborative production in the creative industries, analysed consumer engagement for Google, Louis Vuitton and UBER, as well as providing place branding consultancy and PR advice to a range of external clients. You will work in cutting-edge digital workshops and TV studios to produce adverts and promotional content across all media. You'll emerge with a portfolio of work and the resources and skills necessary to develop your own online brand, enhancing your employability. What’s more, the research, planning and communications skills you’ll be developing are of high value not only for a career in the media but across a wide spectrum of professional, public and private sectors. London is a global centre for advertising and PR. We take advantage of our location to connect you to the heart of the industry. We offer a programme of visits to industry-related events, and host networking opportunities in partnership with www.futurerising.com. Through these links, previous students have succeeded in securing internships with companies such as Warner Media, leading digital agency Infectious Media and global ad giant TBWA. You will be learning through live briefs to find real world solutions as well as gathering insight from current industry leaders during our regular industry networking events. We also champion work placements and give you the opportunity to build a professional network before graduating and kick-starting your career. Graduates from BA Advertising, PR and Branding will be primed to take on exciting roles across the creative industries and beyond. You will think critically about the media, analyse problems and devise solutions, creating and managing a variety of projects and producing your own creative work. Course highlights This is the only degree in the UK that brings together advertising, public relations and branding There is a dedicated work placement opportunity in Year two, which provides a launchpad for building your professional network Graduate with the skills, portfolio of work and industry connections that employers demand 100 % assessed by coursework You’ll benefit from a rich guest speaker programme of industry leaders and former students who now work in the industry, which last year included Futerra PR, Ogilvy PR, AMV BBDO, Celtra, Human After All, Thirty Three, Affiliate Window, Energy House Digital, Digitas LBI, TBWA, OMD, Warner Music and Landor As a student of this course you'll receive a free electronic textbook for every module.
Year 1 Brands, Media and Society (30 credits) - Compulsory Creative Advertising (30 credits) - Compulsory Public Relations Practice (30 credits) - Compulsory Content Design (30 credits) - Compulsory Year 2 Understanding Consumer Culture (30 credits) - Compulsory Brand Management (30 credits) - Compulsory Campaign Planning (30 credits) - Compulsory Creative Industries Work Placement (30 credits) - Optional Promotional Cultures (30 credits) - Optional Promotional Video Production (30 credits) - Optional Year 3 Independent Project (30 credits) - Compulsory Digital Advertising (30 credits) - Compulsory Social Media and Public Relations (30 credits) - Compulsory Campaigns and Social Impact (30 credits) - Optional Entrepreneurship (30 credits) - Optional Place Branding and International Diplomacy (30 credits) - Optional
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Please select a course option – you will then see the application code you need to use to apply for the course.
Points of entry
The following entry points are available for this course:
- Year 1
We have a personalised admissions approach in which we make fair, but aspirational offers to our applicants. We feel it’s important that you continue to aim high and achieve great results. If you don’t quite make the grades you hoped to, we’ll look at more than your qualifications when making our final decision. We’ll take into consideration any barriers you may have faced in your learning, especially with potential disruption due to the coronavirus, your achievements in other areas and your personal statement. At Middlesex, we’ll always aim to be as flexible as possible. We pride ourselves on how we recognise potential in our applicants, and support them to succeed in the future.
Please click the following link to find out more about qualification requirements for this course
English language requirements
|IELTS (Academic)||6||With a minimum of 5.5 in each component|
|TOEFL (iBT)||72||With at least 17 in listening & writing, 20 in speaking and 18 in reading|
|PTE Academic||51||With at least 51 in all components|
The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
|Northern Ireland||£9250||Year 1|
|Channel Islands||£9250||Year 1|