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Course summary

Become a socially-conscious marketer. Learn practical digital marketing skills and gain experience of cutting-edge tech with our Marketing degree.

  • Prepare for a career in the fast-paced and ever-evolving business of marketing.
  • Enhance your creative and digital skills by gaining experience of cutting-edge marketing technology.
  • Work towards a qualification from the Chartered Institute of Marketing (CIM) alongside your degree.
Marketing has the power to shape everything in business, from consumer choice to product development, brand, and sustainable consumption. On this BA (Hons) Marketing course, you’ll develop a marketer's toolkit and work collaboratively to explore sustainable and ethical marketing practices that create brands with purpose. You’ll learn marketing fundamentals while having the flexibility to choose modules that interest you most. You might lean more towards expanding your knowledge in international marketing and cross-cultural management, or specialise in developing marketing plans for sustainable brands. You may choose to focus on deepening your understanding of digital and immersive technologies, new trends in influencer marketing and emerging platforms. Whichever direction you choose, you'll be gaining skills that you can apply to any industry. The course supports you to develop highly sought-after digital marketing skills and gives you opportunities to explore the use, in marketing, of emerging technologies such as Artificial Intelligence (AI) and Virtual reality (VR). By the time you leave us, you’ll not only understand the theory behind effective marketing – you’ll also have a range of practical, professional skills that you can use in your marketing career.


Course structure - year one Gain key knowledge about the business environment, organisational structures and business cultures. You’ll begin to build your marketing toolkit from the start of your degree, learning about the process of marketing, building campaigns and using digital technology. You’ll also hone the data management skills that will support later learning on data analytics and use online simulations to explore various business scenarios. Course structure - year two In the second year you'll start to develop your digital marketing skills and learn more about all aspects of promotional media. You also get the chance to customise your own study journey by choosing modules that support your specific career goals. For example, you could take a deeper dive into digital and social media marketing by studying digital storytelling, influencers and contemporary celebrities in marketing. You can also choose modules that’ll give you the tools to support your career goals, whether these are to become an entrepreneur, work in a start-up or crowdfund to enable you to be your own boss. Course structure - year three In your final year you’ll focus on sustainable and societal marketing - a major trend in business today – and learn to create a future-ready brand strategy. Your final dissertation and module choices allow you to explore topics and make business connections related to the sector of marketing that you'd most like to work in. You might specialise in digital technologies (AI and VR) or lean more towards developing your mastery of international marketing strategies and how to manage cross-cultural teams. Or a bit of both!

Assessment method

You'll be assessed in ways that test your marketing abilities, business knowledge and management skills in practical and applicable ways. These could include presentations, group work, computer-based simulations, podcasts, exams, essays, videos, business reports and opportunities to work on projects set by real companies.

How to apply

Application codes

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Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Unistats information

Operated by the Office for Students

There is no data available for this course. For further information visit the Discover Uni website.

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Marketing at Bath Spa University - UCAS