18Jan
PostgraduateCourse summary
hrough a hands-on approach, you’ll delve into the world of digital marketing strategy, social media marketing and analysis, learning all about CX (customer experience) online. Learn all about influencer marketing and the ever-evolving landscape of online advertising, helping you develop valuable skills for today’s business environment. By delving into these areas, you’ll also develop an understanding of key marketing aspects such as strategic marketing, consumer behaviour and engagement, advertising campaigns and media management, and ethics. You’ll be studying in the Business School which has the largest lecture theatre on campus, as well as giving you direct access to dedicated computer suites. Our double international accreditations from the Association of MBAs (AMBA) and the Association to Advance Collegiate Schools of Business (AACSB) also mean you’ll be learning in a Business School that’s part of an exclusive club – only around 5% of the world’s 13,000 plus business programmes hold both AMBA and AACSB accreditations.
Modules
All modules are subject to availability and this list may change at any time. Buyer Behaviour and Ethics Digital Marketing Strategy Marketing Management for Business Advertising Management Customer Experience (CX) Strategies and Techniques Study Skills and Research Methods Dissertation (MSc Business)
Assessment method
For a full Masters degree, you'll study 180 credits over the duration of your course. Some programmes offer a Postgraduate Diploma (PGDip) qualification or a Postgraduate Certificate (PGCert) qualification. For a PGDip, you'll study 120 credits, and for a PGCert, you'll study 60 credits.
How to apply
International applicants
If you require a Student visa to study or if your first language is not English you will be required to provide acceptable evidence of your English language proficiency level. This course requires academic IELTS 6.5 overall, with no less than 5.5 in each skill. See other English language proficiency qualifications accepted by this University. If your English currently does not reach the University's required standard for this programme, you may be interested in one of our English language courses.
Entry requirements
The programme is designed for graduates from any discipline with a strong interest in the principles and practices of advertising and marketing. However, we do recommend that you have a basic knowledge and understanding of this area or business studies. You will have a minimum of a 2:2 Honours degree or international equivalent. In order to ensure our students have a rich learning and student experience, most of our programmes have a mix of domestic and international students. We reserve the right to close applications early to either group, if application volumes suggest that this blend cannot be achieved. In addition, existing undergraduate students at the University of Hull have a guaranteed ‘Fast Track’ route to any postgraduate programme, subject to meeting the entry criteria.
Fees and funding
Tuition fees
| England | £12000 | Whole course |
| Northern Ireland | £12000 | Whole course |
| Scotland | £12000 | Whole course |
| Wales | £12000 | Whole course |
| Channel Islands | £12000 | Whole course |
| Republic of Ireland | £12000 | Whole course |
| EU | £16000 | Whole course |
| International | £16000 | Whole course |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
All fees are subject to change
Provider information
University of Hull
Admissions Office
Cottingham Road
Hull
HU6 7RX