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International Marketing and Business Intelligence at University of Essex - UCAS

University of Essex

Degree level: Postgraduate

International Marketing and Business Intelligence (Taught)

Course options

2024 - 20252025 - 2026
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There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Course summary

Marketing in an international business environment requires a dual set of skills in strategic marketing and agile business management. In order to do business across borders you must first learn to appreciate cross-cultural challenges in your marketing approach. Our MSc International Marketing and Business Intelligence explores the theoretical and practical approaches to marketing planning, strategy, communications and customer-centred business. You do not need to have previously studied marketing to undertake this course. You examine how these topics apply to public and private organisations in varying stages of formation, growth or change management, in different international and cultural environments. We expose you to cutting-edge marketing techniques, encourage your creativity and develop your critical thinking, analytical, strategic and leadership skills. Topics include:

  • the marketing communications mix, including: advertising; public relations; personal selling; sales promotion and direct marketing
  • marketing strategies, including product, pricing, promotion and distribution strategies
  • new product development
  • supply chain management and operations
  • theories and practices of entrepreneurship
This course is delivered by Essex Business School at our Southend Campus. Students and staff come to us from all over the world, creating a classroom experience rich in diversity and working together to build a global understanding. Essex is also a place with entrepreneurial spirit; we have more start-up businesses than any other county in the UK. Together this entrepreneurial spirit and global community make for the perfect place to study entrepreneurship and international marketing. Your course benefits from current research by the Strategy, Operations and Entrepreneurship group which is based at our Southend Campus and focuses on answering the question: “How can organisations and entrepreneurs increase their benefits to society and minimise their environmental impact?” A Masters from Essex Business School can give you a solid foundation on which to build your international marketing career.

Modules

You can tailor your learning experience with a choice of optional modules. More information and these can be found on the University of Essex website.

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Chartered Institute of Marketing

Entry requirements

Entry requirements for this course can be found on the University of Essex website.

Fees and funding

Tuition fees

England £15000 Year 1
Northern Ireland £15000 Year 1
Scotland £15000 Year 1
Wales £15000 Year 1
Channel Islands £15000 Year 1
Republic of Ireland £15000 Year 1
EU £23500 Year 1
International £23500 Year 1

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

Fees displayed are for 2025-26 entry. Fees for part-time courses are calculated pro-rata to the relevant full-time fee. Tuition fees may be subject to annual increases in each year of study in line with inflation.

Sponsorship information

Research councils and some University of Essex studentships available.

International Marketing and Business Intelligence at University of Essex - UCAS