Course summary

This course is aimed at students from outside the UK and enables you to top up your existing qualification to a Bachelor of Arts (Honours) degree upon successful completion. Studied full-time over one year, it is designed to develop your knowledge of the event and hospitality industry, developing industry-ready skills upon successful completion, as well as incorporating the advanced study of business English. This course is designed to enhance your existing knowledge, skills and capabilities to respond proactively and creatively to contemporary issues in event management and hospitality operations within an increasingly global marketplace. We combine the study of events marketing with hospitality management theory, aiming to provide a broad-based business education. Subjects covered include corporate planning and event marketing, live event management, strategic management and venue operations management. You will explore a wide variety of contemporary issues and challenges faced by managers in the hospitality sector, both corporate and non-corporate. We will often refer to news stories and the latest research or share experiences from both national and international contexts. Key Course Benefits One of the fastest-growing economic sectors in the world, the dynamic event and hospitality industry is also a major global employer. There is an ever-increasing demand for individuals who can market and manage events, activities and services successfully.

• You will have the opportunity to learn how to apply business principles, including marketing theory and strategic management to the solution of hospitality and event management problems. We will also aim to utilise a variety of teaching and learning methods, such as problem-based exercises, discussions and presentations.

• We aim to help prepare you for a career in the international hospitality industry upon successful completion of the course, and at the same time, you’ll have the chance to develop both your English language skills and intercultural competency.

• Blending theory and practice, the course draws together your previous studies to give you the opportunity to develop your strategic knowledge and understanding in areas required by contemporary international tourism organisations.

• You’ll have the opportunity to develop analytical, organisational, problem-solving, interpersonal, communications and project management skills, together with an appreciation of the diversity of cultures involved in developing and managing international hospitality operations.

• We aim to discuss current issues in event management and typically invite people currently working in the events industry to share their experiences and views*.