Course summary
This accredited International Marketing degree is designed to develop your knowledge and understanding of domestic and international marketing theory and current business management practices. On successful completion you will be able to make an immediate and effective contribution to the operations of an international or national company within the field of marketing. You will develop an understanding of the complex nature of international marketing, compared to the domestic market, in areas such as culture, social structures, politics, economy, technology and legal systems. You will study and analyse consumer attitudes to products and business and look at the behaviour of the customer in a rapidly changing world. Digital aspects of marketing are emphasised throughout the course and you will develop a solid understanding of the knowledge and skills within the area.
Modules
Strategic Digital Communications Marketing Strategy Consumer Psychology Professional Industry Experience Methods, Metrics And Analytics Business Marketing And Innovation Global Brand Management Dissertation
Professional bodies
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
How to apply
International applicants
Applicants whose first language is not English should have an IELTS of 6.5 overall, with no component lower than 5.5, or an equivalent. We accept a variety of in-country and secure English language tests, find out more:https://www.rgu.ac.uk/study/international-students/english-language-requirements
Entry requirements
•Applicants normally hold a 2:2 undergraduate honours degree or its equivalent in any subject area. •Applicants with a lower degree classification and / or relevant work experience will be considered on a case by case basis.
Fees and funding
Tuition fees
No fee information has been provided for this course
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
For more information on RGU’s tuition fees please visit the RGU website- rgu.ac.uk/study/courses/1053-pgcert-pgdip-msc-international-marketing-management
You may qualify for a scholarship or financial award. For more information please visit the RGU website- https://www.rgu.ac.uk/study/finance-funding/funding-and-scholarships-search
Provider information
Robert Gordon University
Garthdee House
Garthdee Road
Aberdeen
AB10 7QB