Course summary

You will be given an overview of traditional marketing approaches, alongside the latest trends in digital marketing, search marketing and customer design. Develop strategies to deal with global challenges and opportunities facing businesses, whether it is a business you work in, or your own business that you are looking to establish. You will develop the skills to manage people, processes, systems and operations. You will gain an in-depth understanding of contemporary business and management issues and be encouraged to critique the theories and concepts of the business and management environment.