Course summary
About this course Step into a top-tier Marketing programme at Southampton, ranked top 10 in the UK by the Complete University Guide 2025. This MSc equips you with the skills to master both online and offline marketing strategies, tailored to meet the evolving demands of today’s employers. Key features of this course • Specialised modules including Strategic Brand Management, Luxury Marketing, and Web Analytics • Insights from active researchers connected with leading agencies such as Nielsen • Focus on contemporary marketing trends and data-driven decision-making Your future career Graduates from this programme have gone on to work at prestigious firms such as Accenture, John Lewis, and Lego. With a 96% employment rate and an average salary of £31.3k, this course prepares you for impactful roles in brand management, digital marketing, and market research.
Modules
For a full list of compulsory and optional modules, please visit our website.
Assessment method
Assessment methods vary by module, but will include individual or group projects and reports, group presentations, personal reflection, exams and a dissertation.
How to apply
International applicants
If English is not your first language, you will need to demonstrate your English ability by meeting our Band C requirements: IELTS 6.5 overall, with a minimum of 6.0 in all components. For information on other accepted English language tests, please see our website.
Entry requirements
You'll need a 2.1 degree in a wide range of subjects like engineering, humanities, business, maths, physical sciences, information systems, management, social sciences and languages (includes Business English, English, International Business, Chinese Lang/Lit). Please check our website for subjects that are not accepted. Applicants with relevant work experience are encouraged to apply.
Fees and funding
Tuition fees
No fee information has been provided for this course
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
https://www.southampton.ac.uk/courses/fees/postgraduate.page
Sponsorship information
A variety of scholarships, grants and bursaries may be available to help you fund your master’s study, both from the University and from other organisations. Please check the website for more information: https://www.southampton.ac.uk/courses/funding/postgraduate.page
Provider information
University of Southampton
Highfield
Southampton
SO17 1BJ