Course summary

Overview This is the final year entry/top up version of the BA Marketing and Management degree. On this one-year course, you’ll study six subjects and graduate with a high-quality top-up component to your degree, from a highly ranked UK university. This course will allow you to combine a passion for marketing and an interest in management. You'll develop a set of leading-edge skills suited to a range of exciting career pathways. At Norwich Business School, you’ll encounter research-driven instruction and hands-on learning, with the aim of developing your employability from day one. On this course, you’ll have the opportunity to explore contemporary issues in marketing and develop skills in sustainable marketing strategy, planning effective marketing communication, and utilising digital marketing and social media channels and analysing customer insights through market research. As part of this course, you'll also gain experience, expertise and confidence in communicating innovative marketing ideas through group presentations, professional project reports and even short-form videos. Norwich Business School is a friendly and supportive environment with a warm and diverse student body. Norwich and Norfolk are safe and welcoming, with a thriving business innovation and enterprise community. All our teaching is informed by our world-leading research and real-world business experience. That means you’ll be taught to engage with and respond to the latest issues facing the business world. After this course, you might enter a career in marketing or media management, market research, advertising, social media or PR, or even start your own marketing consultancy. You could also go on to work as a marketing manager in a large or multinational company. Alternatively, you might work as a campaign or events manager, graduate trainee manager, marketing executive, or in business development, HR or sales. Disclaimer Course details are subject to change. You should always confirm the details on the provider's website: www.uea.ac.uk